1. GTA 4 Mind Map
Grand
Theft
Auto
Marketing
Synergy: releasing
both the magazine
and trailer together
Guerrilla marketing was used
to promote GTA4 by
putting up wanted posters
over New York with the main
character of the game.
Viral marketing was used by
setting up spoof websites to
be found by fans who’d
spread the word.
Rockstar brought the game
out on both Xbox and PS3
at the same time to get
profits at their highest as
they are both so popular.
Many internet
videos were
released such as
the “Things will
be different”
video .
Graffiti was painted all
around New York, Soho of
the characters and parts of
the game.