Media psychology is a branch of psychology that focuses on the interaction between human behavior and media/technology. It examines all forms of mediated communication and how people use, design, share, and are impacted by various media like television, video games, films, and news. Mass media has a significant influence on many aspects of human life by potentially affecting views, beliefs, knowledge, and even voting behaviors. Noam Chomsky identified five "filters" through which mass media operates - ownership by corporations seeking profit, reliance on advertising revenue, influence by media elites and powerful groups, consequences of going against the prevailing narrative ("flak"), and attempts to create a common enemy to unite public opinion.

1. MEDIA PSYCHOLOGY

2. OVERVIEW
• Media psychology is the branch and specialty
field in psychology that focuses on the
interaction of human behavior with media and
technology.
• Media psychology is not limited to mass
media or media content; it includes all forms
of mediated communication and media
technology-related behaviors, such as the use,
design, impact and sharing behaviors.

3. CONTINUE
• Media psychologists are able to perform
activities that include consulting, design, and
production in various media like television,
video games, films, and news broadcasting.

4. MEDIA INFLUENCE
• The influence of mass media has an effect on
many aspects of human life, which can include
voting a certain way, individual views and
beliefs, or skewing a person's knowledge of a
specific topic due to being provided false
information.
• The overall influence of mass media has
increased drastically over the years, and will
continue to do so as the media itself improves

5. CHOMSKY FILTERS
• Chomsky Filters
• Noam Chomsky has named five filters through which mass media operate:[18]
• Ownership: At the end of the day, mass media firms are big corporations trying to make profit so
most of their articles are going to be whatever makes them the most money.[19]
• Advertising: Since mass media costs a lot more than what most consumers are willing to pay, media
corporations are in a deficit. In order to fill this gap, advertisers are used. While the media is being
sold to consumers, those consumers are, in effect, being "sold" to advertisers.[19]
• The Media Elite: By its nature, journalism cannot be completely regulated, so it allows corruption
by governments, corporations, and large institutions that know how to "game the system".[19]
• Flak: It is difficult for a journalist to stray from the consensus because the journalist will get "flak".
When a story does not align with the narrative of a power, the power will try discrediting sources,
trashing stories, and trying to distract readers.[19]
• The Common Enemy: Creating a common enemy for audiences to rally against unifies public
opinion.[19]