Corporate Profile for Sportnicians - The Sports People
LEADER SPORT_PRESENTATION 2011
1. “Leading your way to wellness”
Welcome to Leader Sport
The LARGEST sports & fitness showroom in the Middle East
2. Leader Sport has the largest showroom in the
Middle East that Provides high quality sports
and fitness products for commercial and home
use and offers a variety of leisure related
collections.
3. Company Profile
• Leader Group of companies are one of the oldest and leading family business group established in 1916
in Al Ras Dubai, into the general trading business and gradually diversified and specialized into the sport
goods and fitness products industry.
• Mainly Leader Sport Trading indulge in trading of sport goods and fitness equipment in retail and
wholesale basis.
• Company is largest importers of sport and fitness equipments in U.A.E and also leading exporter of sport
and fitness equipments to Middle East countries.
• Presently the group is owned and manage by Mr. Tayeb Mohammed Ibrahim, Proprietor of the group, a
well experienced and dedicated businessman whose expertise brought the group to its present position.
• Distributor for various brands like Mizuno, Adidas, Mesuca, Joerex, Body Solid, Matrix, Proteus, Life
Gear, Joma, Lifetime, Harrows, Horizon Fitness, Strenght Master, Tretorn, Donic, Tabata, NB Enebe, etc.
4. We are continuously striving for synergy between technology, fashion and human
resources to provide products and services that meet quality, performance and
price aspirations for our customers.
The key to its success
has been a visionary,
creativity, an inspirational
leadership, a dedicated
work force and a lot of
sincere hard work.
Our vision is to become a professionally managed and committed body to see
utmost customer satisfaction and respect their value. We as a group shall strive to
foster a culture of trust, support and continuous learning while meeting clients.
MISSION AND VISION
5. • Currently 300 employees work with Leader Sport Trading, maintaining a health
cosmopolitan work culture.
• Company provides after sale service through their service centers available.
Number of Employees
Office Facilities
• Company equipped with spacious Ware Houses for storage purpose.
• To maintain a safe and sound environment for the employees accommodation
is provided to them.
• Company maintains a fleet of car services for pick ups and employees.
6. Main Business
• Our showroom is the largest sports display showroom in Asia featuring the
major brands and our own products related to all kind of sports and athletics
items.
• Company is presently operating through its 16 showroom and more than 100
stockiest in the U.A.E. and other Middle East countries.
• Stockiest consist of Hypermarkets, supermarkets, small and medium size sport
companies and other trading company who are selling sport and fitness
equipments.
• Leader Group has started whole sale trading of sport and fitness products by
name of Tayeb Afsar Trading establishment and gradually enters into the retail
market by name of Leader Sport Trading.
7. Credibility
On the basis of trust and good services Leader Sport Trading company is
affiliated with the good offices of Dubai and Abu Dhabi Government for the entire
needs of their sports goods.
Our Valuable Customers
Ministry of Interior - Abu Dhabi
Ministry of Education - Abu Dhabi
Dubai Municipality
Civil Defense Dubai
Dubai Airport
Abu Dhabi Airport
Dubai Police
Abu Dhabi Police
Dubai Port & Customs
Etisalat
8. Award Received
• Awarded by Matrix for Best Achievement and Most Progressive Distributor –
2010.• Certificate of Appreciation by Dubai Municipality for outstanding work - 2010.
• Awarded by Dubai Police for continuous support.
• Awarded by Al Ahli club DHA Indoor Football Championship - 2009.
• Received Compliment from Emirates Badminton Club - March 2008
• Awarded by the U.A.E Disabled Sports Federation.
• Appreciation from Emirates Football Federation for Handball Federation event.
• Recognition of Support by Emirates Group in Football Tournament - January
2004.• Re cognition of Support by Emirates Group (Emirates Airlines) - April 2003.
Affiliations
• Leader Sport Trading is affiliated with most of the prestigious governing and
curriculum activity authorities.
• To give a vivid picture of our clients.
• Affiliated with Dubai & Abu Dhabi Government.
• Affiliated with schools/university like; University of Sharjah, American University -
Sharjah, Gems Group, among others.
• Affiliated with clubs like; Nadi Zabeel Sports Club – Dubai, Al Wasal Sports Club,
Al Ain Sports Club.
9. Quality is the key to delivering value for money to our customers.
We will make quality a driving value in our work, in our products
and in our interactions with others. We will do it “first time right”.
10. Leader Sport is engage in distribution of high-end and affordable fitness and
sports equipments ranging from cardiovascular to strength products and also carry
the hottest styles in athletic foot wears, apparels, bags and accessories.
PRODUCT SUMMARY
11. Body-Solid is the leading
provider of high quality
home fitness products.
With innovative design and
durable structure,
Body-Solid equipment
delivers the optimum
workout experience for any
body type.
12. Proteus has been
developing and producing
equipment for more than
20 years. It is their
continued commitment to
rigid quality controls
throughout the design and
production process that
guarantees the supply of
high performance and
super reliable fitness
equipment.
13. Mizuno product strategy is to
developed products with strong
“uniquely Mizuno” features and to
market specific sporting goods in
the “competitive”, “healthy”, and
“environment” field.
Mesuca is the innovative modern
brand for sportswear &
accessories, that fulfills the sportive
affinities and the strive for
adventure of youngsters & young
adults with high quality and
excellent performance ratio.
14. Leader Sport Trading specialized in trading branded sport items like
apparels, footwear; fitness equipments like treadmill, cycles, elliptical, multi
gym, benches, rowing machines, weights and dumbbells, vibration
machines, steppers, etc.; sports equipments like cricket, football,
swimming, golf, rugby, tennis, running, badminton, boxing, martial arts,
snooker/pool, squash, table tennis, hockey, skates, athletics, darts, volley
ball, hand ball, baby foot, air hockey, board games etc.; trophies, medals,
crystals, plaque and figure awards; bags and rucksacks etc., and a lot
more. In order to have a glimpses of our products please log on to
www.leadersports.com.
17. The world leader in Golf, Tennis and
Badminton equipment. A majority of
the top players of badminton
endorse the brand and use Yonex
badminton racquets and accessories.
19. 19
YONEX Badminton Accessories
Caps Visors Towels
Wrist Bands Head Bands Stencil
Court Mat Badminton Net
Towel Grip
Grip
Nylon Shuttles
Feather Shuttles
Key Chains
20. YONEX BADMINTON RACQUETS
Where Performance Meet Technology
CONTROL
SPEED
POWER
20
LIGHTEST RACQUET ON EARTH
POWERFUL RACQUET ON EARTH
FASTEST RACQUET ON EARTH
ONLY RACQUET ON EARTH WITH DUAL FEATURES OF
REPULSION & POWER
