What is Twitter? How to create twitter account? Features, Advantages and Benefits of Twitter. Disadvantages of Twitter.

1. PRESENTATION ON DIGITAL
SKILLS
USAGE OF SOCIAL MEDIA
By
Bharat Nikam
Nikhil Londhe
Meghna Baviskar
Tejaswini Bhavsar

3. QUICK VIEW OF TWITTER
Type of site News, Social NetworkingService
Founded March 21, 2006, 14 years ago
Headquarters San Francisco, California, United States
Area Served Worldwide
Founder(s) ➢ Jack Dorsey
➢ Noah Glass
➢ Biz Stone
➢ Evan Williams
Key People ➢ Omid Kordestani (ExecutiveChairman)
➢ Ned Segal (CFO)
➢ Jack Dorsey (CEO)
➢ Parag Agrawal (CTO)
Industry Internet
Users 187 million users [2020]

4. CREATING A TWITTER ACCOUNT…
Go to Twitter Website by searching www.twitter.com
• Click Sign up at the middle of the page.
• Enter Name, Phone/Email, Birthdate & then click on next at the upper-side of page.
Click on Sign Up And Verify your Phone
• Skip this step if you used an email address to sign up. If you used a phone number to
sign up for Twitter, you'll need to verify it.
• Now Create a Password And click next to confirm your password
Select / Skip the interest Page and Click Next
• Select People to follow / Skip for now & Click next
• And now confirm your email address by clicking Confirm now button.
Now you are on your twitter page where you can edit your profile
and tweet.

5. TWITTER
Features
Benefit
Advantage

6. FEATURES, ADVANTAGE, BENEFITS
F
•Pin a Tweet
Permanently.
•Attach Up To 4 Images in
a Tweet.
•Use IFTTT to Add a User to
Your List.
•Advanced Search.
•CustomizeTweet Alerts.
•Create Twitter Moments.
•Download All Tweets.
A
•Easily promote your
research.
•Reach a large number
of people quickly.
•Follow the work of other
experts in your field.
•Buildrelationships with
experts and other
followers.
•Keep up-to-date with
the latest news.
•Reach new audiences
•Follow and contribute.
•Express who you are as a
person.
B
•Gain Valuable Customer
Insights.
•Buildbrand personality &
awareness.
•Deliver customer support
and gather feedback.
•Cultivate a brand
community.

7. HOW TO PROMOTE USING TWITTER
Above are few examples of promoting products on twitter

8. CONTENT OF TWEETS ACCORDING TO
PEAR ANALYTICS

9. FOR PROMOTING PRODUCT…..
Login to your twitter account
Go to ads.twitter.com and access Twitter Ads Manager
Choose Advertising Objective from Awareness, Consideration
& Conversion. Make Payment for Ad Campaign.
Setup your Ad group
Target your audience
Choose Ad Placement
Launch your Campaign

10. ADVANTAGES
 One of the largest Social Networks on Internet.
 You can create an account free, It has massive audience
potential.
 It has limited message size i.e. 140 characters per tweet.
 You can use twitter to get the followers know about your
business, product, services, etc. So other twitter users may
click on your link and hopefully invest in product you offer.
 Twitter is very easy to use, you can follow the people to get
the news and updates.
 Twitter reaches beyond Web Browsers.

11. DISADVANTAGES
 You can’t upload the videos on twitter, You can only add the
links of different sites.
 It has limited 140 characters tweet, If you want to tweet more
than 140 characters you have to use third-party applications.
 It has the spam problem like other networking sites.
 Twitter also faces the overloading problem means due to the
large numbers of users and it gets crashed.
 The main disadvantage of twitter is its addiction, When you
start to use Twitter, you will get more involved into it.
 There are many inactive and fake Twitter accounts. They are
made to cheat or harass someone.