The Consumer Technology Association (CTA) has partnered with Mamava to provide two private lactation suites called Mother's Suites for nursing mothers attending CES 2017. The suites will be located in the Las Vegas Convention Center and The Venetian and will provide a private, clean space for breastfeeding or pumping. CTA purchased the Mamava pods and will donate them after the show to support future events. Mamava will exhibit their new mobile app and lactation suites at CES 2017, including a new collaboration with Steelcase called the Mamava Mini, designed for smaller spaces.

1. Tech Makes Space for Nursing Mamas
CES teams up with Mamava to provide lactation accommodations for breastfeeding mothers at
the show.
Las Vegas, NV – December 14, 2016 – The Consumer Technology Association (CTA)TM
has
implemented solutions for nursing moms attending CES®
2017. With the desire to provide world
class amenities for all attendees and exhibitors and ensure the comfort of all show attendees,
CES has purchased two Mamava suites to serve as Mother’s Suites onsite to ensure nursing
moms have clean, dignified spaces to pump or feed privately. Owned and produced by CTA,
CES 2017 will run January 5-8, 2016 in Las Vegas, NV.
During CES 2017, Mother’s Suites will be located in the LVCC, South 1 Lobby and The
Venetian, Level 1 in the alcove outside of the Casanova ballroom. Each suite contains a
deadbolt lock for privacy, a power outlet, a fold down table and two benches. CES purchased
these Mamava pods, the first of their kind in Nevada, and will donate them to remain on premise
after the show to support future conventions and events.
“CES is making life a bit easier for breastfeeding mamas on the go, by actively supporting
nursing mothers who are both working and attending the show. We can’t wait to hear feedback
from our mamas at the show!” Sascha Mayer, Mamava CEO and Co-Founder.
“I know from experience that finding a private, clean place to pump or breastfeed is critically
important – and yet, finding these places can be a challenge for working mothers at industry
events and trade shows,” said Allison Fried, director, global event communications, Consumer
Technology Association. “We’re proud to bring these Mother’s Suites to CES and to donate
them afterwards to help address a serious need for working mothers in public spaces.”
Mamava, a Burlington, VT, based company, designs solutions for nursing moms on the go.
Mama founded, women owned, and B Certified, Mamava is the leading expert in lactation
spaces, integrating the biological, physical, and emotional needs of nursing moms into both the
Mamava lactation suites and the Mamava mobile app. Mamava’s freestanding, mobile lactation
suites accommodate working and traveling nursing moms, providing them with a comfortable
and dignified space to pump or feed privately.
Mamava will be exhibiting in BabyTech at CES 2017, launching the new Mamava
mobile app, and new Mamava lactation suite with smart lock technology that integrates with the
app. Also on display at CES will be the new Mamava Mini by Steelcase, a collaboration
between Mamava and Steelcase, a global leader in office furniture, interior architecture and
space solutions. The Mamava Mini provides an alternative for private offices with limited space,
or for facilities with a designated lounge that needs to accommodate multiple pumping moms at
the same time. With a Mamava heart and Steelcase research, insights and design, the Mamava
Mini is a powerful demonstration of user centered design for the 21st century mother.

2. “As a working mother, I am proud to be having this conversation, and even more so to be a part
of a company committed to finding solutions for this overlooked necessity in the workplace,”
said Meghan Raven, Senior Industrial Designer at Steelcase. “Our designs consider human
needs on all levels and breastfeeding is a big part of many women’s daily lives at work. Through
the Mamava Mini concept, new mothers can return to work and be comfortable in a space
specifically designed to make them feel supported while they support the needs of their family
and careers.”
Mamava’s mobile app helps moms to locate Mamava suites on-the-go, as well as
other nursing friendly locations. The new app, launching at CES allows moms to access the
suites, review and rate their experience, while simultaneously serving-up sponsored content and
personalized data. Expanding its mission to make breastfeeding more accessible through both a
digital and analog footprint, Mamava is growing daily with more than 150 suites installed
throughout the United States.
Stop by Mamava’s Booth BT110 in BabyTech to see the new lactation suite, and hear Sascha
Mayer speak on the Get Pumped for 21st Century Breastfeeding panel on January 6, 2017.
About Mamava
Mamava, based in Burlington, Vermont, was incubated at Solidarity of Unbridled Labour
(formerly JDK Design), a world-renowned design studio. Mamava creates design solutions for
nursing mothers on the go. We believe that a woman should be able to breastfeed her baby
anywhere she wants to, and we also know there is a need, especially in high-traffic public areas,
for a private and comfortable place to use a breast pump or nurse. Mamava is mama owned,
made in America, and a proud member of the B Corp community. The free Mamava app for
iPhone and Android allows moms to search for pumping and breastfeeding friendly locations.
About CES:
CES is the world’s gathering place for all who thrive on the business of consumer technologies.
It has served as the proving ground for innovators and breakthrough technologies for 50
years—the global stage where next-generation innovations are introduced to the marketplace.
As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and
produced by the Consumer Technology Association (CTA)TM
, it attracts the world’s business
leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at
CES.tech and on social.
About Steelcase Inc.
For over 100 years, Steelcase Inc. has helped create great experiences for the world's leading
organizations, across industries. We demonstrate this through our family of brands – including
Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a
comprehensive portfolio of architecture, furniture and technology products and services
designed to unlock human promise and support social, economic and environmental
sustainability. We are globally accessible through a network of channels, including over 800

3. dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal
2016 revenue of $3.1 billion.
Media Contacts:
Brittany Nunnink, Marketing Manager
Mamava
(802) 347-2111, brittanyn@mamava.com
Megan Ohmanek, Media Communications Specialist
Steelcase
(734) 309-0472, mochmane@steelcase.com
Sarah Brown, Event Communications
Consumer Technology Association (CTA)
TM
(703) 907-4326, sbown@cta.tech