The document discusses the impact of social media on college admissions and recruitment processes. It explores how colleges and recruiters are increasingly monitoring applicants' and recruits' social media profiles to evaluate character. Several sources are cited that found a significant percentage of admissions officers have discovered online information that negatively impacted applicants. Coaches are also carefully vetting recruits' social media to evaluate character displayed in postings. The document cautions that one bad post can negatively impact opportunities and gives an example of how one person's career was damaged by a single tweet. It concludes by noting the importance of active social media engagement and sharing for professional purposes.

1. The Social Media Recruitment
Dilemma
By: Meghan Bayley
Film260
June 2016
Photo: Crea@ve commons via Pixabay

2. Does geEng a job or into
a school no longer require
amazing applica@ons?
Do recruitment uses
ruin the social aspect
of social media?
For school or
professional jobs,
how honest can you
really be online?
Should every social
media site be treated
like a Linkedin profile?
Photo: Crea@ve commons via Pixabay

3. Photo: Crea@ve commons via Pixabay

4. Photo: Crea@ve commons via Pixabay

5. “Colleges could arbitrarily discover seemingly
troubled comments by a handful of applicants and
deny them admission — without telling them why.”
-Natasha Singer, In College Admissions, Social Media can be a Double edged
sword, New York Times
-

6. According to Natasha Singer in ar@cle They loved your
GPA, then they saw your tweets
“30 percent of the admissions officers said they
had discovered informa@on online that had
nega@vely affected an applicant's prospects.”
Photo: Crea@ve commons via Flickr

7. Photo: Crea@ve commons via Flickr

8. “Social media has become an integral part of the college recrui@ng
process, providing coaches with easy, almost unlimited access to
poten@al recruits. Coaches can’t make contact via social media un@l, in
most cases, an athlete’s junior year. But they can check a social media
profile long before that.” – Sco` Pastko, How Social media Behaviour of high school athletes
can nega=vely impact NCAA recrui=ng
Photo: Crea@ve commons via Pixabay

9. In college athletes represent theirs schools, so recrui@ng is taken very
seriously
“There are a lot of people recruited to a lot of different sports who are
certainly being weeded out based on the character displayed on their social
media pos@ngs,” said Carnahan. “Coaches don’t have the @me to sit down
with you. They have 10 other kids here with similar (stats). I’m going to talk
with these other 10 kids here who don’t post explicit photos on social
media.” -– Sco` Pastko, How Social media Behaviour of high school athletes
can nega=vely impact NCAA recrui=ng

10. “Every post is instantly public record, and since student
athletes are easily the most visible representa@ves of
their respec@ve universi@es, it becomes that much
more important for coaches and athle@c departments
to carefully vet recruits (and monitor the social
interac@ons of their current student athletes.)”
- Ray Rahma@, How social media is changing college
recrui=ng

11. Photo: Crea@ve commons via Pixabay

12. Photo: Crea@ve commons via Flickr

13. “I am fairly certain I am going to abandon the résumé process," he says. "The Web
is your CV and social networks are your references.” Says Vala Afshar in the ar@cle
The new resume: Its 140 characters. the ar@cle also goes on to explain “Aher
recruiters and job seekers find each other over Twi`er, more tradi@onal means of
hiring usually take over: Candidates may tweet a link to a résumé or a more
complete social-media profile, followed by phone or in-person interviews.”
Photo: Crea@ve commons via Flickr

14. The Society for Human Resource Management (SHRM) surveyed its members
in 2008, 2011 and 2013 on the use of social media for employee recruitment
and selec@on. Its 2013 study revealed that 77 percent of respondent
companies use social networking sites to recruit candidates for specific jobs, up
from 56 percent in 2011 and 34 percent in 2008
- Social media hiring, The society for Human Resources Management

15. Photo: Crea@ve commons via flickr

16. Using the example of Jus@ne Sacco, as explained in new york @mes ar@cle,
one bad tweet led to her life unraveling “she just felt personally humiliated.
And despite her near invisibility on social media, she was s@ll ridiculed and
demonized across the Internet. Sacco says “Anything that puts the spotlight
on me is a nega@ve.”
Photo: Crea@ve commons via flickr

17. Photo: Crea@ve commons via Flickr

18. Gen Y must also learn from the genera@on
ahead of them “If you want to develop a
rela@onship with someone, it is always advisable
to take the lead and to be ac@ve. Social Media
are all about sharing and interac@on, so ensure
that your content is always fresh and that you
engage in discussions”- Users of the World Unite
Photo: Crea@ve commons via flickr

19. Conclusions
Photo: Crea@ve Commons via Pixabay

20. Works Cited
Bowness, Suzanne. Five Ways to Be a Smart Social Media User in Your Job Hunt. The Globe and
Mail., 10 Jan. 2013. Web. 02 June 2016.
How Social Media Hurts Recrui@ng, and What To Do About It. ERE Media, 18 Jan. 2011. Web. 05
June 2016.
Singer,NatashaIn College Admissions, Social Media Can Be a Double-Edged Sword.” Bits Blog.
New York Times,. Web. 2 June 2016.
Ronson, Jon. How One Stupid Tweet Blew Up Jus@ne Sacco’s Life. The New York Times. The New York
Times, 14 Feb. 2015. Web. 02 June 2016.
Silverman, Rachel Emma, and Lauren Weber. The New Résumé: It's 140 Characters; Some
Recruiters, Job Seekers Turn to Twi`er, but Format Is a Challenge; Six-Second Video
Goes Viral. Wall Street Journal., 09 Apr. 2013. Web. 2 June 2016.
Segel, Jonathan A. Social Media Use in Hiring: Assessing the Risks. Legal Trends. Society for Human
Resource Management, Sept. 2014. Web. 02 June 2016.
Patsko, Sco`. How Social Media Behavior of High School Athletes Can Nega@vely Impact NCAA
Recrui@ng: Photos, Polls Na@onal Signing Day 2015. Cleveland.com. Web. 05 June 2016.
Kaplan, Andreas M., and Michael Haenlein. Users of the World, Unite! The Challenges and
Opportuni@es of Social Media. Business Horizons 53 (2010): 59-68. Web. 02 June 2016.
Singer, Natasha. They Loved Your GPA Then They Saw Your Tweets. Business News. New York
Times, 10 Nov. 2013. Web. 2 June 2016.
Rahma@, Ray. How Social Media Is Changing College Recrui@ng. Spredfast., 3 Nov. 2014. Web. 2
June 2016.