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International
Meetings
10 steps for creating
business results

 Pamela Shepherd, CHSC
 Wyndham Hotel Group
TRAVEL…..
      is fatal to prejudice, bigotry, and
              narrow mindedness,
       and many of our people need it
          sorely on these accounts.
               Broad, wholesome,
charitable views of men and things cannot be
        acquired by vegetating in one
           little corner of the earth
                 all one's lifetime.

                 Mark Twain
Since 1950 Worldtrade has increased 20
    Fold – and it is accelerating!
    - Fall of the Berlin Wall

-    Emergence of Brazil, China, India, Russia

-    65% of world economic growth comes from China,
     the Gulf Region, India and Southeast Asia.

-    Quickly becoming Massive Meeting Infrastructures.

-    China = 60+ Convention Centers being built

-    Emirates = world’s largest airline by 2017

- 1700 hotel projects worldwide, only 370 in NA
Design for value-
       64% of Top-Level executives in the US are now
                  measuring Meeting ROI


 1.  The New ROI = “event designers”, or
    “meeting architects”.

   2. Leave logistical tasks of behind –Focus on strategy

 3.  Outsource old-school logistics to others,
     Third Parties
     Use your CVB/ GSO

 Meetings     = Solutions.
Hot Destinations are still…

Italy
Caribbean
Mexico

EMERGING DESTINATIONS ARE…
South America - Peru
Russia
Australia
South Africa
3 C’s
 Communications     – Talk to the right people
 Culture – Talk to CVB, DMC, Global Sales
 Cost – Currency fluctuations
Communication …
 The problem with communication ...
 is the illusion that it has been
 accomplished.
 George Bernard Shaw

 England and America are two
 countries separated by a common
 language.
 George Bernard Shaw
Actions Speak Louder than words…
Just not often enough……Mark Twain
Thank you,
 Gracias,
  Merci,
  Danke

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Intl Mtg Gs Final 1

  • 1. International Meetings 10 steps for creating business results Pamela Shepherd, CHSC Wyndham Hotel Group
  • 2. TRAVEL….. is fatal to prejudice, bigotry, and narrow mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime. Mark Twain
  • 3.
  • 4. Since 1950 Worldtrade has increased 20 Fold – and it is accelerating! - Fall of the Berlin Wall - Emergence of Brazil, China, India, Russia - 65% of world economic growth comes from China, the Gulf Region, India and Southeast Asia. - Quickly becoming Massive Meeting Infrastructures. - China = 60+ Convention Centers being built - Emirates = world’s largest airline by 2017 - 1700 hotel projects worldwide, only 370 in NA
  • 5. Design for value- 64% of Top-Level executives in the US are now measuring Meeting ROI  1. The New ROI = “event designers”, or “meeting architects”.  2. Leave logistical tasks of behind –Focus on strategy  3. Outsource old-school logistics to others,  Third Parties  Use your CVB/ GSO  Meetings = Solutions.
  • 6. Hot Destinations are still… Italy Caribbean Mexico EMERGING DESTINATIONS ARE… South America - Peru Russia Australia South Africa
  • 7. 3 C’s  Communications – Talk to the right people  Culture – Talk to CVB, DMC, Global Sales  Cost – Currency fluctuations
  • 8. Communication …  The problem with communication ... is the illusion that it has been accomplished. George Bernard Shaw  England and America are two countries separated by a common language. George Bernard Shaw
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Actions Speak Louder than words… Just not often enough……Mark Twain
  • 17. Thank you, Gracias, Merci, Danke