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Mediclixx Technologies Pvt Ltd
- Invention Change Habits
INTRODUCTION
• Mediclixx Technology is poised to be a global leader in Healthcare
software's and is focused on making Healthcare Digitalized.
• Offers end-to-end solution to doctors and hospitals to optimize clinical
workflows, administration, billing, sister management, bed management,
on line consultation, auto discharge cards, auto creation of letter heads
inpatient references,opd references,
• On line appointments
* We are committed in creating paperless and wireless healthcare system
that will help lower cost and will support better healthcare for patients.
• We expand access to care by promoting M-Health & E-Health
technologies that can lead to more efficient, ethical and productive
healthcare practice.
Making Healthcare Digitalized and Paperless
TEAM
Doctors
(2)
Android /
iOS
experts
(2)
SEO
(1)
IT
(5)
Marketing
(4)
Total team members: 10
PROBLEM
Voluminous Paperwork Manual filling of medical record /
Discharge cards
Illegible Prescriptions Difficulty scheduling appointment /
long wait times
SOLUTION
E-health
M-health
Mclixx
DAILY DOSE medical
software
E-Health
 Daily Dose™ General practice
 Daily Dose™ Cardiovascular
 Daily Dose™ Neurology
 Daily Dose™ Gastroenterology
 Daily Dose™ Diabetology
 Daily Dose™ Surgery
 Daily Dose™ Pediatrics
 Daily Dose™ Psychiatry
 Daily Dose™ Anesthesia
 Daily Dose™ Neurosurgery
 Daily Dose™ Internal Medicine
 Daily Dose™ Gynecology
 Daily Dose™ Cardio surgery
 Daily Dose™ Orthopedics
 Daily Dose™ Rheumatology
 Daily Dose™ Endocrinology
 Daily Dose™ Pediatric surgery
 Daily Dose™ ENT
Daily Dose medical software's for 20 different medical specialty
Advanced Prescription Software
M-Health
• Available on Android
• Patient can book appointments & manage his /her profile
• Authorized Mobile Prescriptions on smart phones
RAAP (Rapid Access Authorized Prescriptions)
• Bed Allocation details
• Reference (doctor) Details
• Discharge card on smartphones
Mclixx mobile App
MARKET
 11 lakh doctors of modern medicine (Medical Times, 2015)
 18 lakh mid size hospitals / nursing homes (IMA, 2015)
 70,000-100,000 doctors join main stream medical practice
every year (TOI, 2015)
 Private Clinic
 Private Hospitals
 Nursing home
 Public Hospitals
 Corporate Hospitals
 Voluntary hospitals
BUSINESS MODEL
Cost Structure
• Servers & systems
• Employee cost
• Infrastructure
• Marketing & Promotions
• Variable running expenses
Revenue stream
• Ads from hospitals / doctors /
Pharma companies
• Premium App subscription
• E-commerce portal
• Software
• On line consultation and pharmacy
Pricing
• Rs 499 Rs / mn – Individual doctors
• Rs 999 Rs / mn – clinics with reception
• Rs 1499 Rs/mn – Nursing home & Hospitals/ per user / per
unit
• Mclixx mobile app – Freemium model for 1 st year
COMPETITIVE ADVANTAGE
• Authorized Digital prescriptions on smart phones
• Singly click user interface with dropdown facility
• Available on Desktop, Laptop, Mobile phone with Android
• IPD & OPD modules
• Sister module
• Bed Management
• Lab Report Management
• More than 14,000 chief complaints
• More than 45,000 medicines with drug details
• More than 100,000 Diagnosis wit ICD 10 classification
• More than 2500 Investigations
• Linked with Mclixx-mobile app for instant access
• Intradepartmental / Interdepartmental References
• Eliminates voluminous paperwork and administrative
overhead.
• Online Medical Chat service
• Online medical stores attached
• Pathology and radiology management
M-chat
COMPETITION
Features Mediclixx Practo Ayukrt Easyclinic E-clinical work
Web Based
Pre fed Data
Bed Management
Lab Report
Management
Sister Module
Authorized Digital
Prescription on smart
phones
Online chat
Inter department
references
IPD / OPD module
Cost 499-1499 Rs /
mn
1999 /
mn
1500
/mn
Lump sum App 7000 per
bed
Source: Third party research work (2015)
MARKETING STRATEGY
 Digital marketing campaign
 Tradeshows & seminars
 Direct marketing
 Email marketing
 CMES
FINANCIAL –INDIVIDUAL DOCTORS
Year Individual doctors Revenue
1 1000 59,88,000
2 4000 23,952,000
3 10000 59,880,000
FINANCIAL – PRIVATE NURSING HOMES / MULTISPECIALTY
HOSPITAL
Year
Private Nursing home /
multispecialty Revenue
1 1000 17,988,000
2 2500 44,970,000
3 4000 71,952,000
FINANCING DETAILS
 Would like to raise Rs 2 Cr
 Use of Proceeds
Sales
• Customer acquisition / Marketing
• Scale Infrastructure
• Scale Customer Service
• Incremental server capacity
• Base expansion – 8 city model
OUR MISSION & VISION
VISION
MISSION
Our vision is to implement e-health and m-health
across India and make healthcare in India
Digitalized and Paperless
To make Healthcare in India more Efficient,
Ethical and Enjoyable to healthcare
professionals.
pitch2start ppt_mediclixx

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pitch2start ppt_mediclixx

  • 1. Mediclixx Technologies Pvt Ltd - Invention Change Habits
  • 2. INTRODUCTION • Mediclixx Technology is poised to be a global leader in Healthcare software's and is focused on making Healthcare Digitalized. • Offers end-to-end solution to doctors and hospitals to optimize clinical workflows, administration, billing, sister management, bed management, on line consultation, auto discharge cards, auto creation of letter heads inpatient references,opd references, • On line appointments * We are committed in creating paperless and wireless healthcare system that will help lower cost and will support better healthcare for patients. • We expand access to care by promoting M-Health & E-Health technologies that can lead to more efficient, ethical and productive healthcare practice. Making Healthcare Digitalized and Paperless
  • 4. PROBLEM Voluminous Paperwork Manual filling of medical record / Discharge cards Illegible Prescriptions Difficulty scheduling appointment / long wait times
  • 6. E-Health  Daily Dose™ General practice  Daily Dose™ Cardiovascular  Daily Dose™ Neurology  Daily Dose™ Gastroenterology  Daily Dose™ Diabetology  Daily Dose™ Surgery  Daily Dose™ Pediatrics  Daily Dose™ Psychiatry  Daily Dose™ Anesthesia  Daily Dose™ Neurosurgery  Daily Dose™ Internal Medicine  Daily Dose™ Gynecology  Daily Dose™ Cardio surgery  Daily Dose™ Orthopedics  Daily Dose™ Rheumatology  Daily Dose™ Endocrinology  Daily Dose™ Pediatric surgery  Daily Dose™ ENT Daily Dose medical software's for 20 different medical specialty Advanced Prescription Software
  • 7. M-Health • Available on Android • Patient can book appointments & manage his /her profile • Authorized Mobile Prescriptions on smart phones RAAP (Rapid Access Authorized Prescriptions) • Bed Allocation details • Reference (doctor) Details • Discharge card on smartphones Mclixx mobile App
  • 8. MARKET  11 lakh doctors of modern medicine (Medical Times, 2015)  18 lakh mid size hospitals / nursing homes (IMA, 2015)  70,000-100,000 doctors join main stream medical practice every year (TOI, 2015)  Private Clinic  Private Hospitals  Nursing home  Public Hospitals  Corporate Hospitals  Voluntary hospitals
  • 9. BUSINESS MODEL Cost Structure • Servers & systems • Employee cost • Infrastructure • Marketing & Promotions • Variable running expenses Revenue stream • Ads from hospitals / doctors / Pharma companies • Premium App subscription • E-commerce portal • Software • On line consultation and pharmacy Pricing • Rs 499 Rs / mn – Individual doctors • Rs 999 Rs / mn – clinics with reception • Rs 1499 Rs/mn – Nursing home & Hospitals/ per user / per unit • Mclixx mobile app – Freemium model for 1 st year
  • 10. COMPETITIVE ADVANTAGE • Authorized Digital prescriptions on smart phones • Singly click user interface with dropdown facility • Available on Desktop, Laptop, Mobile phone with Android • IPD & OPD modules • Sister module • Bed Management • Lab Report Management • More than 14,000 chief complaints • More than 45,000 medicines with drug details • More than 100,000 Diagnosis wit ICD 10 classification • More than 2500 Investigations • Linked with Mclixx-mobile app for instant access • Intradepartmental / Interdepartmental References • Eliminates voluminous paperwork and administrative overhead. • Online Medical Chat service • Online medical stores attached • Pathology and radiology management M-chat
  • 11. COMPETITION Features Mediclixx Practo Ayukrt Easyclinic E-clinical work Web Based Pre fed Data Bed Management Lab Report Management Sister Module Authorized Digital Prescription on smart phones Online chat Inter department references IPD / OPD module Cost 499-1499 Rs / mn 1999 / mn 1500 /mn Lump sum App 7000 per bed Source: Third party research work (2015)
  • 12. MARKETING STRATEGY  Digital marketing campaign  Tradeshows & seminars  Direct marketing  Email marketing  CMES
  • 13. FINANCIAL –INDIVIDUAL DOCTORS Year Individual doctors Revenue 1 1000 59,88,000 2 4000 23,952,000 3 10000 59,880,000
  • 14. FINANCIAL – PRIVATE NURSING HOMES / MULTISPECIALTY HOSPITAL Year Private Nursing home / multispecialty Revenue 1 1000 17,988,000 2 2500 44,970,000 3 4000 71,952,000
  • 15. FINANCING DETAILS  Would like to raise Rs 2 Cr  Use of Proceeds Sales • Customer acquisition / Marketing • Scale Infrastructure • Scale Customer Service • Incremental server capacity • Base expansion – 8 city model
  • 16. OUR MISSION & VISION VISION MISSION Our vision is to implement e-health and m-health across India and make healthcare in India Digitalized and Paperless To make Healthcare in India more Efficient, Ethical and Enjoyable to healthcare professionals.