2. INTRODUCTION
• Mediclixx Technology is poised to be a global leader in Healthcare
software's and is focused on making Healthcare Digitalized.
• Offers end-to-end solution to doctors and hospitals to optimize clinical
workflows, administration, billing, sister management, bed management,
on line consultation, auto discharge cards, auto creation of letter heads
inpatient references,opd references,
• On line appointments
* We are committed in creating paperless and wireless healthcare system
that will help lower cost and will support better healthcare for patients.
• We expand access to care by promoting M-Health & E-Health
technologies that can lead to more efficient, ethical and productive
healthcare practice.
Making Healthcare Digitalized and Paperless
4. PROBLEM
Voluminous Paperwork Manual filling of medical record /
Discharge cards
Illegible Prescriptions Difficulty scheduling appointment /
long wait times
6. E-Health
Daily Dose™ General practice
Daily Dose™ Cardiovascular
Daily Dose™ Neurology
Daily Dose™ Gastroenterology
Daily Dose™ Diabetology
Daily Dose™ Surgery
Daily Dose™ Pediatrics
Daily Dose™ Psychiatry
Daily Dose™ Anesthesia
Daily Dose™ Neurosurgery
Daily Dose™ Internal Medicine
Daily Dose™ Gynecology
Daily Dose™ Cardio surgery
Daily Dose™ Orthopedics
Daily Dose™ Rheumatology
Daily Dose™ Endocrinology
Daily Dose™ Pediatric surgery
Daily Dose™ ENT
Daily Dose medical software's for 20 different medical specialty
Advanced Prescription Software
7. M-Health
• Available on Android
• Patient can book appointments & manage his /her profile
• Authorized Mobile Prescriptions on smart phones
RAAP (Rapid Access Authorized Prescriptions)
• Bed Allocation details
• Reference (doctor) Details
• Discharge card on smartphones
Mclixx mobile App
8. MARKET
11 lakh doctors of modern medicine (Medical Times, 2015)
18 lakh mid size hospitals / nursing homes (IMA, 2015)
70,000-100,000 doctors join main stream medical practice
every year (TOI, 2015)
Private Clinic
Private Hospitals
Nursing home
Public Hospitals
Corporate Hospitals
Voluntary hospitals
9. BUSINESS MODEL
Cost Structure
• Servers & systems
• Employee cost
• Infrastructure
• Marketing & Promotions
• Variable running expenses
Revenue stream
• Ads from hospitals / doctors /
Pharma companies
• Premium App subscription
• E-commerce portal
• Software
• On line consultation and pharmacy
Pricing
• Rs 499 Rs / mn – Individual doctors
• Rs 999 Rs / mn – clinics with reception
• Rs 1499 Rs/mn – Nursing home & Hospitals/ per user / per
unit
• Mclixx mobile app – Freemium model for 1 st year
10. COMPETITIVE ADVANTAGE
• Authorized Digital prescriptions on smart phones
• Singly click user interface with dropdown facility
• Available on Desktop, Laptop, Mobile phone with Android
• IPD & OPD modules
• Sister module
• Bed Management
• Lab Report Management
• More than 14,000 chief complaints
• More than 45,000 medicines with drug details
• More than 100,000 Diagnosis wit ICD 10 classification
• More than 2500 Investigations
• Linked with Mclixx-mobile app for instant access
• Intradepartmental / Interdepartmental References
• Eliminates voluminous paperwork and administrative
overhead.
• Online Medical Chat service
• Online medical stores attached
• Pathology and radiology management
M-chat
11. COMPETITION
Features Mediclixx Practo Ayukrt Easyclinic E-clinical work
Web Based
Pre fed Data
Bed Management
Lab Report
Management
Sister Module
Authorized Digital
Prescription on smart
phones
Online chat
Inter department
references
IPD / OPD module
Cost 499-1499 Rs /
mn
1999 /
mn
1500
/mn
Lump sum App 7000 per
bed
Source: Third party research work (2015)
12. MARKETING STRATEGY
Digital marketing campaign
Tradeshows & seminars
Direct marketing
Email marketing
CMES
14. FINANCIAL – PRIVATE NURSING HOMES / MULTISPECIALTY
HOSPITAL
Year
Private Nursing home /
multispecialty Revenue
1 1000 17,988,000
2 2500 44,970,000
3 4000 71,952,000
15. FINANCING DETAILS
Would like to raise Rs 2 Cr
Use of Proceeds
Sales
• Customer acquisition / Marketing
• Scale Infrastructure
• Scale Customer Service
• Incremental server capacity
• Base expansion – 8 city model
16. OUR MISSION & VISION
VISION
MISSION
Our vision is to implement e-health and m-health
across India and make healthcare in India
Digitalized and Paperless
To make Healthcare in India more Efficient,
Ethical and Enjoyable to healthcare
professionals.