Zetland.dk - How to engage your audiences - Medientage München 2017

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Media Lab Bayern

Presentation from Jakob Moll, CEO of Zetland, about how they engage their audiences at Medientage München 2017.

Business

What we publish
‣ 2-3 daily features 
(explanatory/analytical)
‣ Handmade daily news brieﬁng
‣ Visual & audio
‣ Large-scale live journalism

Who we are
‣ 21,3 people
‣ Four founders from
legacy media
‣ Young talent in
feature writing
‣ UX, data and design
focused, backed by
investors from IT.

Business
‣ 100% subscription, 0% adds
‣ €13,3 / month
‣ 8.500 members (after 18 months)
‣ Rapid growth
‣ 18 months old, expect break-even in 6 months
‣ Network AND marketing-driven

#1
User involvement is not strategy – it is culture
#2
Radical transparancy + human tone-of-voice
+ accepting loss of power = integrity = trust = success
#3
Creating a positive environment for human online
interaction around current aﬀairs is possible
… and valuable … and diﬃcult … and happening.

Jakob Moll
moll@zetland.dk
+45 5330 4380

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Zetland.dk - How to engage your audiences - Medientage München 2017

1. Zetland_

2. What we publish ‣ 2-3 daily features  (explanatory/analytical) ‣ Handmade daily news brieﬁng ‣ Visual & audio ‣ Large-scale live journalism

5. Who we are ‣ 21,3 people ‣ Four founders from legacy media ‣ Young talent in feature writing ‣ UX, data and design focused, backed by investors from IT.

6. Business ‣ 100% subscription, 0% adds ‣ €13,3 / month ‣ 8.500 members (after 18 months) ‣ Rapid growth ‣ 18 months old, expect break-even in 6 months ‣ Network AND marketing-driven

7. Integrating the audience

10.

11.

12.

13.

14.

15.

16. Integrating the audience !

17. #1 User involvement is not strategy – it is culture #2 Radical transparancy + human tone-of-voice + accepting loss of power = integrity = trust = success #3 Creating a positive environment for human online interaction around current aﬀairs is possible … and valuable … and diﬃcult … and happening.

18. Jakob Moll moll@zetland.dk +45 5330 4380

Zetland.dk - How to engage your audiences - Medientage München 2017

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