This ebook describes topics in brief. In this section, We explain Basics of marketing, Traditional marketing, and Digital marketing. To learn more about digital marketing, please visit our website- www.prodigitalnerd.in and read our blogs.

1. An Integrated Approach To
Online Marketing
Aditya Babele
(Digital Marketer)

2. Basic of Marketing
What is Marketing?
Marketing refers to activities or set of processes that a
company undertake to create, communicate, and
deliver value to customers.
What is Traditional Marketing?
1 - Traditional marketing refers to the conventional
methods and techniques used to promote products or
services.
2 - It includes various offline channels and mediums
to reach and engage with target audiences.
3 - Here are some common forms of traditional
marketing:-

3. A - Print Advertising - This involves advertisements in
newspapers, magazines, brochures, direct mail, and
other printed materials.
B - Broadcast Advertising - This involves advertisements
on television and radio.
C - Outdoor Advertising - This involves advertisements
on billboards, posters and banners.

4. D - Sponsorships - Companies may engage in
sponsorships to associate their brand with events,
sports teams, charitable causes, or public activities.
E - Direct Sales - Traditional marketing involves face-
to-face interactions through direct sales efforts. This
can include door-to-door sales.

5. What is digital marketing?
Digital marketing encompasses various strategies and
techniques used to promote products, services, or
brands through digital channels. It leverages the
internet, mobile devices, social media platforms, search
engines, email, and other digital platforms to reach a
targeted audience and drive engagement, leads, and
sales.
Digital Platforms

6. Here are some key aspects of digital marketing:
Search Engine Optimization (SEO): SEO focuses on
improving a website's visibility and organic (non-paid)
search engine rankings. It involves optimizing website
content, keywords, meta tags, and other factors to
attract more organic traffic from search engines like
Google.
Pay-Per-Click Advertising (PPC): PPC involves placing
targeted ads on search engine result pages or other
websites and paying only when users click on those ads.
Popular platforms for PPC include Google Ads and Bing
Ads.

7. Social Media Marketing: This involves promoting
products or services through various social media
platforms such as Facebook, Twitter, Instagram,
LinkedIn, and YouTube. It includes activities like
creating engaging content, running paid ad campaigns,
and building a social media presence to engage and
grow an audience.
Content Marketing: Content marketing focuses on
creating and distributing valuable, relevant, and
consistent content to attract and retain a target
audience. It includes blog posts, articles, videos,
infographics, ebooks, and more. The goal is to provide
valuable information that builds trust, brand awareness,
and eventually drives conversions.

8. Email Marketing: This involves using email campaigns
to communicate with potential or existing customers.
Email marketing is effective for building customer
relationships, promoting products or services, and
driving conversions. It can be used for newsletters,
promotions, abandoned cart reminders, and
personalized offers.
Influencer Marketing: Influencer marketing leverages
the popularity and influence of individuals or social
media personalities to promote products or services.
Businesses collaborate with influencers who have a
substantial following and engage their audience by
endorsing or reviewing products.

9. Affiliate Marketing: Affiliate marketing is a
performance-based strategy where businesses reward
affiliates for each customer or sale they bring through
their marketing efforts. Affiliates can be individuals,
bloggers, or other businesses with relevant audiences.

10. This ebook is designed for beginners
specializing in Digital Marketing. The
ebook discusses various digital media
and strategies on how to grow business
online.
This ebook describes topics in brief. In this section, We
explain Basics of marketing, Traditional marketing, and
Digital marketing.
To learn more about digital marketing, please visit our
website- www.prodigitalnerd.in and read our blogs.
Aditya Babele is an accomplished digital marketer with
a passion for driving online success. Aditya combines
strategic insight and creative flair to deliver exceptional
results for businesses seeking to thrive in the digital
landscape.