The document provides 10 tips for creating an awesome logo: 1) Think big from the beginning and create a memorable logo to connect with consumers. 2) Typography is important as fonts have personalities that tell consumers what type of brand to expect. 3) Color means a lot and can have the same effect as a competitor if switched. 4) Use minimal effects as less is more and effects only complicate the logo. 5) Look at the logo from every angle to avoid embarrassing issues. 6) Use white space appropriately to add balance and hidden elements. 7) Avoid using too many colors as most successful logos only use one or two colors. 8) Use the correct symbol to make the logo recognizable based on a small segment
2. 01
THINK BIG FROM THE BEGAINING
Winning the hearts and minds of consumers with a memorable logo can be
the different Between success and failure of a business. A snappy logo can
make people connect with your brand and recall your business down the
road..
3. 02
TYPOGRAPHY IS IMPORTANT
Would you take these brands seriously if they used the right font? Fonts
have a personality all their own. They can tell consumers what type of
brand they can expect.
4. COLOR MEAN A LOT OF 03
Do you think these logo would have the same effect if they switched colors
with their biggest competitor? Color gives meaning to everything around us
and think/feel a certain way.
5. EASY ON THE EFFECTS 04
In the world of photoshop, we have the ability to change just about any
aspect of a logo. However in almost every instance, less is more these
effects only complicate things.
6. LOOK AT FROM EVERY ANGLE 05
A logo may look fine dandy upright and a white background, but your logo
will be stamped on all kinds of marketing materials. Make sure you look at
it from every angle before something embarrassing happens.
7. USE WHITE SPACE APPROPRIATELY 06
White or negative, space gives a logo balance. It also can act as another
element without crowding. White space gives you the opportunity to add
hidden elements, but watch out for the inappropriate spaces.
8. AVOID RAINBOW TYPE OF COLOR 07
Of the top 100 brands in the world, 95% use only one or two colors in their
logos. If it necessary to use multiple colors, make sure that the logo also
works in one color as well.
9. USE THE CORRECT SYMBOL 08
Can you recognize logos based only on a small segment of their logo?
Logos are intended to be the “Face” of a company. Be smart, precise
and direct with your logo.
10. BE ORIGINAL 09
Don’t copy another designer’s work or logo. There is nothing wrong with
checking out the competition for inspiration, but copying another person’s
ideas or work is just plain wrong. Stand out on your own design.
11. KEEP IT JUST SIMPLE 10
You made it all the way to 10 and here’s the easiest, most important info
yet. The simpler the logo, the more recognizable it will be. Now don’t
blow it……….
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