My proposal for the refused idea of Apprentices in the wrong industries for the DIVA marketing campaign

1. Creative people in the wrong Job Sectors. A Pitch for DIVA’s Viral marketing By Robert M Cowan

2. The Idea: The basic premise is to have a viral marketing campaign using exaggerated situations of future apprenticesin the wrong “dead-end” job. Each will consist of showing a potential DIVA candidate in what Is the publics view of “lesser” jobs e.g. Burger flipping, licking envelopes in an insurance company, to something like a janitor or a school photographer. The length of these videos will be aimed at round about a minute each.

3. Where the “Viral” kicks in “So far, so what” I hear but where each of these will suck the person in and where we will get the message that DIVA is the company finding these proverbial “diamonds in the rough” is that each video will have the DIVA candidate doing fantastically exaggerated creative things at work through boredom and being unfilled. Showing the watcher that there are these creative people in all walks of life ready to be found…

4. For Example: An office assistant composing a piece of music using scissors, cello-tape and other office tools, or a picture on his office wall consisting of post it notes arranged to make a picture. (obviously not to the scale below, but you get the idea!)

5. For Example: I hope this works...

6. For Example A Janitor making a giant logo about how he’s feeling, out of recycled materials and dust. And having his creation trampled on by school children running to lunch. (very unfulfilling I’m sure you’ll agree)

7. For Example: A school photographer giving students props and creative artistic pictures for their school photos. (generally not enjoying himself) These are just some examples of where this campaign can go, Imagine the hilarious situations we could create with all the other apprentices involved and working together. Think about it...

8. How to end each one… So to end each of these we will fade out either, to the now fulfilled apprentice in a creative sector, either on set, talking to business officials or liaising with management all smiles. Then, Cutting to the tagline “DIVA: Linking creative businesses with creative talent” and lingering on a screen like many viral advertising video’s tend to do. We can have a screen saying something along the lines of “To find out how a creative apprentice could help improve your business click here” and linking that to the Diva website.