“EXPLORE OUR FURNITURE & HOME FURNISHING RANGE“ affordable home furniture Thank you for being a part of the Your Mart Better Living Challenge 2021. Every single action that you took is one step forward in making this planet a better place. Design is not just what it looks like and feels like. … “Simplicity carried to an extreme becomes elegance.” – … “Every great design begins with an even better story.” – … “Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away.

1. YOURMART.ONLINE

2. OUTLINE
 Introduction
 Vision And Mission
 Growth
 Geographical Scope
 Strategy
 Attractiveness Of Market
 Strategic Competencies Strategy

3. YOURMART.ONLINE
 Vision:
 Mission Statement: mission is to offer a wide range of home furnishing items of good
design and function, excellent quality and durability, at prices so low that the majority of
people can afford to buy them

4. BUSINESS STRATEGY
 Segmentation
 Middle-class population, All age group.
 Advanced Economies – Europe, USA, Australia
 Emerging Markets – China
 Positioning
 Cost Leadership
 Differentiation

5. BUSINESS STRATEGY

6. TRANSNATIONAL STRATEGY
 Pressure for global Integration
 Standardizing whenever possible
 90% of product line is similar across in more than 12 countries
 IKEA’s marketing is centrally developed at headquarters
 Pressure for local responsiveness
 Adapting when necessary
 Modification of its furniture to suit individual countries e.g longer hangers in Italy and deeper wardrobes in
USA
 Implementation of local adjustments in marketing to suit language and catalogue.