Action Construction

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Action Construction

  1. 1. Presentation by: Ashutosh Kumar M-09 Harpreet Singh M-16 Saurabh Thukral M-53 Simerpreet Singh M-55
  2. 2. About ACE Ltd <ul><li>Ace is leading mobile cranes manufacturing co. in India, established in 1996 based in Ballabgarh, Faridabad. </li></ul><ul><li>Got CNBC TV18 Emerging India Award in 2006 </li></ul><ul><li>Achieved 50% market share in 10 Yrs. </li></ul><ul><li>5 plants spread in 100 acres of area. </li></ul>
  3. 3. Mission <ul><li>To produce and distribute good quality machine which are cost effective , have value added features and to provide in the line product support. </li></ul><ul><li>To become the leading manufacturer and exporter of construction equipment in India. </li></ul>
  4. 4. Construction Equipment Sector <ul><li>Estimated market size 11000 Cr. </li></ul><ul><li>Growing at 30% annually in India. </li></ul><ul><li>Global growth rate is 5% approx </li></ul><ul><li>It constitute 11% of India’s GDP. </li></ul><ul><li>World leader is Caterpillar Inc. </li></ul>
  5. 5. COMPETITIVE STRENGTHS <ul><li>Low cost products </li></ul><ul><li>Promoters and Management </li></ul><ul><li>Range of Product Offerings </li></ul><ul><li>Total Quality Commitment </li></ul><ul><li>Functional Parameters </li></ul><ul><li>Product Support </li></ul><ul><li>Customized Solutions </li></ul>
  6. 6. COMPETITORS <ul><li>Larsen and Toubro </li></ul><ul><li>JCB </li></ul><ul><li>Escorts </li></ul><ul><li>Eicher </li></ul><ul><li>Telcon (Tata-Hitachi) </li></ul>
  7. 7. Organization Structure <ul><li> CEO </li></ul><ul><li>(Mr. Vinod Ahuja) </li></ul><ul><li>Manufacturing Design Quality Marketing </li></ul><ul><li>( Mr. Mahesh Aggarwal) (Mr. L R Chaudary) (Mr. Ashok Kumar) (Mr. Sunil Khanna) </li></ul><ul><li>Services </li></ul><ul><li>(Mr. Prashant Shrivastav) </li></ul>
  8. 8. Product Line <ul><li>Pick and move cranes </li></ul><ul><li>Tower cranes </li></ul><ul><li>Backhoe Loaders </li></ul><ul><li>Fork lift </li></ul><ul><li>Tower cranes </li></ul><ul><li>Lorry loaders </li></ul><ul><li>Tractors </li></ul>
  9. 9. Clients <ul><li>Reliance </li></ul><ul><li>L&T </li></ul><ul><li>BHEL </li></ul><ul><li>Punj Lloyd </li></ul><ul><li>Essar </li></ul><ul><li>BSNL </li></ul><ul><li>Indian Railways </li></ul><ul><li>AAI </li></ul><ul><li>Tata </li></ul><ul><li>Ministry of Defense </li></ul><ul><li>Aditya Birla </li></ul><ul><li>Unitech </li></ul>International Markets <ul><li>UAE </li></ul><ul><li>Qatar </li></ul><ul><li>Sultanate of Oman </li></ul><ul><li>Kuwait </li></ul><ul><li>South Africa </li></ul><ul><li>Kenya </li></ul><ul><li>Nigeria </li></ul><ul><li>Mauritius </li></ul><ul><li>Singapore </li></ul><ul><li>Portugal </li></ul>
  10. 10. Profit after Tax
  11. 11. Turnover 1660 3438 8780 16568 24587
  12. 12. <ul><li>Raw Material </li></ul><ul><ul><li>Local suppliers & imports </li></ul></ul><ul><ul><li>Chassis and majors parts </li></ul></ul><ul><li>Inventory Management </li></ul><ul><ul><li>Based on research and forecasts </li></ul></ul><ul><li>Safety Management </li></ul><ul><ul><li>Helmets, working aprons, internal training, weekly meetings. </li></ul></ul><ul><li>Waste Management </li></ul><ul><ul><li>Six sigma implemented </li></ul></ul><ul><ul><li>Quality management </li></ul></ul><ul><ul><ul><ul><li>ISO 9001 certified by CVI </li></ul></ul></ul></ul>
  13. 13. Assembly Process <ul><li>COMPONENT PAINTING </li></ul><ul><li>MAIN STRUCTURE ASSEMBLY </li></ul><ul><li>AUXILLARY STRUCTURE ASSEMBLY </li></ul><ul><li>ENGINE & TRANSMISSION ASSEMBLY </li></ul><ul><li>CONTROLS </li></ul><ul><li>SUPER STRUCTURE ASSEMBLY </li></ul>
  14. 14. <ul><li>6. ELECTRICAL FITMENT </li></ul><ul><li>7. LUBRICATION </li></ul><ul><li>8. HYDRAULIC SYSTEM FITMENT </li></ul><ul><li>9. ROLL OUT & TESTING </li></ul><ul><li>10.PAINTING & REWORK </li></ul><ul><li>11.PRE DELIVERY INSPECTION </li></ul>Assembly Process

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