A "need for information" in the sales process is the number one factor that determines if a company is a good candidate for content marketing services.

1. CMB Partner Office Hours
Today’s Presentation: “The
Best Candidates for Content
Marketing Services”
Every Tuesday & Thursday @3pm Eastern
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com

2. What is the CMB
Community?
A team of inbound marketing agencies that sell and deliver services using the Content
Marketer’s Blueprint.
www.contentmarketingblueprint.com

3. Today’s Schedule
15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A
www.contentmarketingblueprint.com

4. After the Webinar
Webinar recording, slides and blog article
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com

5. Today’s Question
What companies are the best candidates for content marketing services?
www.contentmarketingblueprint.com

6. What happens when you say “yes”
to everyone?
www.contentmarketingblueprint.com

7. What is content marketing
“success”?
 Attract buyer persona to website
 Convert website visitor to lead
 Nurture that lead through the buyer’s journey to a point of
sale
www.contentmarketingblueprint.com

8. What determines our ability to
attract, convert and nurture?
A need for information.
www.contentmarketingblueprint.com

9. Prospect: Can content
marketing work for me?
Answer: The more information that is needed by the
prospect during the sales process, the higher your chances
of succeeding with content marketing.
www.contentmarketingblueprint.com

10. The B2B sales
process requires the
most information.
•
•
Many stakeholders
•
www.contentmarketingblueprint.com
High cost
Decisions need to be
justified

11. The B2C sales
process can go either
way.
•
•
Impact of decision
•
www.contentmarketingblueprint.com
Cost
Necessity vs luxury

12. My favorite story for B2C
 Window shopping = very little
need for information
 “I need to solve a problem” =
High need for information
www.contentmarketingblueprint.com

13. Non-Profit is a
different story.
•
•
Raising money is difficult
with content marketing.
•
www.contentmarketingblueprint.com
#1 goal for Non-Profits is
fundraising.
Content marketing
SHOULD be used to
develop and maintain a
tight community.

14. How can you make sure you
only work with good clients?
Challenge them to
identify the “need for
information” at each
stage of the buyer’s
journey.
www.contentmarketingblueprint.com

15. Next Session: Tuesday
st @3pm
January 21
Signup at: www.contentmarketingblueprint.com/webinars
www.contentmarketingblueprint.com