The best candidates for content marketing services


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A "need for information" in the sales process is the number one factor that determines if a company is a good candidate for content marketing services.

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The best candidates for content marketing services

  1. 1. CMB Partner Office Hours Today’s Presentation: “The Best Candidates for Content Marketing Services” Every Tuesday & Thursday @3pm Eastern
  2. 2. What is the CMB Community? A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.
  3. 3. Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A
  4. 4. After the Webinar Webinar recording, slides and blog article
  5. 5. Today’s Question What companies are the best candidates for content marketing services?
  6. 6. What happens when you say “yes” to everyone?
  7. 7. What is content marketing “success”?  Attract buyer persona to website  Convert website visitor to lead  Nurture that lead through the buyer’s journey to a point of sale
  8. 8. What determines our ability to attract, convert and nurture? A need for information.
  9. 9. Prospect: Can content marketing work for me? Answer: The more information that is needed by the prospect during the sales process, the higher your chances of succeeding with content marketing.
  10. 10. The B2B sales process requires the most information. • • Many stakeholders • High cost Decisions need to be justified
  11. 11. The B2C sales process can go either way. • • Impact of decision • Cost Necessity vs luxury
  12. 12. My favorite story for B2C  Window shopping = very little need for information  “I need to solve a problem” = High need for information
  13. 13. Non-Profit is a different story. • • Raising money is difficult with content marketing. • #1 goal for Non-Profits is fundraising. Content marketing SHOULD be used to develop and maintain a tight community.
  14. 14. How can you make sure you only work with good clients? Challenge them to identify the “need for information” at each stage of the buyer’s journey.
  15. 15. Next Session: Tuesday st @3pm January 21 Signup at: