Slide 1: Building a multilingual website is a great way to effectively reach a larger and more diverse audience, but that’s not the whole story... Slide 2: If you want to take on a multilingual the right way, keep these considerations in mind. 1. Contact Information varies from place to place. It’s easy to overlook but make sure your phone number’s country code is included and avoid abbreviations. Not everyone will know what MN, St. or (212) before a number stands for so take the time to be as thorough and clear as possible. 2. Alphabetic & Native languages. Make sure to list the available languages alphabetically in your site. Also, remember to list the languages using the name of the language in that language! German is Deutsch, Spanish is Español and Chinese is 中文---you get the point. 3. Make sure your font and languages get along. Not all fonts contain the appropriate characters and glyphs you’ll need for different languages, particularly non-Latin based languages. For example, ‘Helvetica’ won’t cut it with Japanese, Arabic or Korean. Here, you’ll get help in choosing the perfect fonts! 4. Make sure your Captcha is in the right language! If you’re using form validators, make sure the captcha you’re using is in the relevant language for each version. 5. Provide the same content in all languages! If you’re going to commit to having your website content presented in different languages, make sure to present all the details, instructions and promotions the same in every language! 6. Support should be universal. Regardless of how many versions of your content you have, Support should be consistently comprehensive across the board, in every language. Anything less will leave pockets of your audience frustrated and neglected. Providing an engaging website in various languages spoken by your target audience is a sure way to win over loyal customers and set an inclusive tone to your company culture. Good luck! Ready to create your multilingual site? Follow the link ! https://goo.gl/sqQ6Bh