Some American beef is making a comeback onto the plates in China, which now consumes 28% of the world’s meat supplies. But why did the Chinese authorities take such a decision after a 13-year ban?

1. RESEARCH BY DAXUE CONSULTING
CHINA CLOSED ITS BEEF MARKET TO AMERICAN PRODUCERS SINCE 2003, SINCE A CASE OF “MAD
COW DISEASE”, OR BOVINE SPONGIFORM ENCEPHALOPATHY, WAS DETECTED.
WE EXPECT SOON TO SEE THE CHINESE MINISTRY OF AGRICULTURE ACCEPTING AMERICAN BEEF.

2. 0.0
0.5
1.0
1.5
2.0
2.5
3.0
$0.015 BILLION
$2.3 BILLION
$2.8 BILLION
UNIT: BILLION USD
2003 2015 2016

3. UNIT: 1 KG OF BEEF
CHINA’S ANNUAL PER-CAPITA CONSUMPTION OF BEEF IN
CHINA CURRENTLY IS AROUND 3.9KG COMPARED TO
MUCH HIGHER RATES IN MANY NATIONS.
CHINA
3.9KG
USA
25KG
BRAZIL
27.4KG
AUSTRALIA
23KG
CANADA
19KG

4. 56% OF BRAZIL PRODUCTION
CHINESE CONSUMPTION WILL REACH 5.34 BILLION KG IN 2016. THIS IS EQUAL TO :
IF CHINA REACHES 10 KG PER PERSON
(STILL AT LEAST 2 TIMES LESS THAN MOST
DEVELOPED COUNTRIES) THEN CHINESE
CONSUMPTION WILL SURPASS THE COMBINED
TOTAL PRODUCTION FOR THESE 3 COUNTRIES
BRAZIL IS THE WORLD’S LARGEST
EXPORTER OF BEEF
243% OF AUSTRALIAN PRODUCTION 445% OF CANADIAN PRODUCTION

5. AS CHINA’S MIDDLE CLASS CONTINUES TO EXPAND, BEEF CONSUMPTION
POTENTIALLY COULD GROW DRAMATICALLY AND THE US PRODUCTION IS NEEDED
TO MATCH THE DEMAND AT AN ACCEPTABLE PRICE
7 MILLION TONS PRODUCED IN CHINA IN 2015, REPRESENTING AN INCREASE OF ONLY 1% YEAR-ON-YEAR.