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CHINESE
STUDENTS ABROAD
#1 UNITED STATES美国
#4
AUSTRALIA澳大利亚
#2 CANADA 加拿大
#3 UK 英国
#5 GERMANY 德国
#6 FRANCE 法国
#7 SPAIN 西班牙
900,000 STUDENTS
900,000 Chinese students are currently abroad
USA 304040
Canada 110918
UK 92915
Australia 91089
Germany 30511
France 29709
Spain 7000
Chinese international  students spend over $40 billion dollars
overseas every year, including tuition and living expenses
$40 BILLION DOLLARS
BEIJING
SHANGHAI
GUANGZHOU
SHENZHEN
THEY WANT TO WORK
IN A LEADING CITY:
74% RETURN74% of students return to China after graduation
(Daxue’s data)
INDUSTRY OF RETURNEES
29%
10%
8%
7%
46%
FINANCE
EDUCATION
CULTURE
SOFTWARE/IT
OTHER
www.daxuemetry.com.cn/cn/
RETURNEES
050000100000150000200000
ENGINEERING184647
ADMINISTRATION69672
MEDICINE61192
SCIENCE49002
LAW39390
LITERATURE31741
EDUCATION29063
ECONOMICS26283
AGRICULTURE19443
ART15508
HISTORY5339
PHILOSOPHY4354
MILITARYSCIENCE229
NUMBER OF GRADUATING STUDENTS BY ACADEMIC FIELD
www.daxuemetry.com.cn/cn/
www.daxuemetry.com.cn/cn/
RETURNEES
In China, it is the students chasing the schools and not vise versa.
It was very rare to find brochures, websites, and emails written in
Chinese. To learn about a university, I checked their websites and
talked to current students to gain information..”
– Undergraduate at Barnard College
“
“
RECOMMENDS: Establish a digital presence
Step one of recruiting Chinese students is to establish a digital
presence via Weibo and Wechat to engage students and
introduce the opportunities the country and university have to
offer.
www.daxuemetry.com.cn/cn/
WEIBO WECHAT
The top social media platforms, WeChat and Weibo
and are useful tools for connecting to Chinese students
143,792 Weibo followers
CONSUMPTION
OF CHINESE STUDENTS
www.daxuemetry.com.cn/cn/
Average disposable income for a student in China
5,000 RMB/SEMESTER
MARKET OVERVIEW
www.daxuemetry.com.cn/cn/
¥
www.daxuemetry.com.cn/cn/
National standards are dormitory with 4 students per room
Average accommodation fees for a student in China
1,200 to 1,500 RMB/Year
KEY MARKETS
www.daxuemetry.com.cn/cn/
Tuition and study expenses
30%
Food and drink
20%
`
SOURCES AND CREDITS
INFOGRAPHIC PROVIDED BY DAXUE CONSULTING
SOME SOURCES ALSO COME FROM INTERNAL RESEARCH
www.daxuemetry.com.cn/cn/

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