SMP design and install the 'Feature Areas' at Ipex 2017

3. INFORMA
Informa plc tasked us with revamping 6 visitor feature areas for IPEX 2017, a specialist exhibition for the print industry.
Previous years saw these areas as tame and uninspiring, so it was important that the makeover would draw visitor
attention and create an engaging space for networking and event workshops to take place.
The client supplied the dimensions for each area, but allowed our creative team complete flexibility to generate ideas
and create impactful visual concepts.
We produced high-impact feature areas for:
• Event entrance
Our Quadra modular system provided the ideal display solution for event welcome boards, exhibition hall maps and
exhibitor information lining the entry point to the show. The system offered custom build elements to the base and header
with downlights drawing visitor attention and creating a welcoming ambience.
Also using Quadra, we produced a visitor registration and badge collection station to continue the event look and feel.
• Dscoop theatre
We designed a self-supporting theatre constructed using our event truss system dressed in impactful fabric graphics. We
also created a raised conference set stage and supplied a range of furniture for visitor comfort during working presentation
sessions.
IPEX Feature Areas

4. INFORMA
• Print in Action conference set
Lined with colourful branded barrier graphics, we created an open plan conference set solution with high-impact stage and
entrance arch.
• Connect café & bar
We created a welcoming breakout zone for visitors lined with barrier branding, featuring a central bar and storage area,
service desks, tables and seating scattered throughout.
• Furniture Skills theatre
Similar to the Dscoop theatre, we produced a self-supporting theatre constructed using our event truss system dressed in
impactful fabric graphics. We also created a raised conference set stage and supplied a range of furniture for visitor comfort
during working presentation sessions.
“We were first introduced to SMP Group in 2015 and I was immediately impressed by their professionalism and eagerness to work
with us. They took away our brief and vision for the content and visitor areas at IPEX 2017 and developed these in a consultative
fashion. On-site SMP delivered innovative, creative and eye-catching solutions that were produced within the budget set for them.
They were incredibly responsive, helpful and a pleasure to work with.” – IPEX Event Director.
IPEX Feature Areas