The Transportation Channel aims to be the first digital network dedicated to transportation news and information. It will provide 24/7 live streaming and on-demand video content about transportation topics across the US. There is currently no media outlet focused solely on transportation, which is a $1.2 trillion industry. The network will generate revenue through advertising on its streaming platforms and apps to reach the 109 million US households that use streaming services. It is seeking $15 million in funding to launch the minimum viable product and expand programming.

1. Investor Presentation

2. The Transportation Channel is a first-of-its kind
Digital Network for All Things Transportation
Informative, entertaining and relevant. With live breaking
updates and feature stories from across the US.
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3. No media outlet dedicated to service this critically important category
Problem
Transportation news is a missing information resource
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Existing coverage is limited and lacks the opportunities for key Transportation
Companies to demonstrate and share their latest technologies that impacts
consumer safety, travel and lifestyle.
Public is left to guess on how taxpayer dollars are spent to improve roads and
consumer travel technologies
U.S. Households spend $1.2 Trillion on transportation costs, 2nd largest
household expense behind housing - U.S. Department of Labor, Bureau of Labor Statistics,
Consumer Expenditure 2021

4. The Transportation Channel provides transportation news, stories and
information distributed on smart tv’s, digital media players and mobile devices.
Solution
Live 24-hour streaming on-demand video platform
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85% of U.S. households use a streaming service, that is over 109.4 million total
US household's - Hub Entertainment Research, Oct 13, 2022
83% of U.S. households have an “enabled” (internet connected) smart-TV or
streaming media player - KANTAR, Dec 2021
Nielsen “State of Play” finds streaming jumped 18% from Feb 2021 to Feb 2022
and estimated weekly time spent streaming at 169.4 billion minutes, up from
143.2 billion last year – Nielson 2022

5. Transportation advancements and related issues have a dramatic impact on daily life,
business, the economy and environment.
Why now?
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The public needs information
to make informed decisions
on technologies like electric
cars, public transit and local
infrastructure projects
Transportation is a $1.2 trillion
industry with exciting new
technologies, looking for a
viable way to educate and
connect with consumers
Due to the recent passing of
the Infrastructure Investment
and Jobs Act, Companies and
citizens need to understand
its impact on local jobs and
economy
Transportation is a lifeline for millions of Americans

6. Market Opportunity
Addressable Market
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$ 600 Bn
TOTAL ADDRESSABLE
MARKET
Global Digital Ad Spend
$ 80 M
TOTAL OBTAINABLE MARKET
$ 30 Bn
SERVICEABLE ADDRESSABLE MARKET
Auto, Airlines and Trucking Ad Spend 2021
Transportation/Logistics Technology
Market/Auto Insurance

7. Market Opportunity
Serviceable Market
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Annual advertising spend for the transportation industry: Auto, Airlines trucking,
transportation, logistics technology market and auto Insurance.
TOTAL SERVICEABLE SHARE
$80 M
Digital Media
Transportation
Ad Market
$30 Bn

8. Product
How it works
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Live Streaming and on Demand
Transportation News and Information
- Broadcast Studios
- Transportation News & Headlines
- Major Traffic & Transportation Updates
- Transportation Feature Stories
- User Generated Videos
- Trending Videos
- Smart TV
- Smart Phones
- Streaming Media Player:
- Amazon Fire TV
- Apple TV
- Roku
- Google Chromecast
- Samsung +
- more
How to Find Us

9. Business Model
Distribution
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The Transportation Channel produces transportation related content and distributes
that content over streaming platforms, web and mobile devices.
Streaming Platforms
Apple TV
Amazon Fire TV
Smart TV
Desktop and Mobile Content Syndication
Streaming Networks
Broadcast Networks
Web Syndication
Roku

10. Business Model
Revenue Generation
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Streaming, Mobile & Web
75%
Content Syndication
15%
Data Aggregation
10%
Revenue is generated via advertising across all distribution outlets. Content syndication,
data aggregation and distribution are additional revenue drivers.

11. Use of Funds
Key Milestones
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Seed
Round
Launch
Q2 2023
Platform Development
Content Agreements
Strategic Hires
Targeted Social Media Ad
Marketing Campaign in
major markets
o Accedo – Front End Developer
o Brightcove – Backend Developer

12. Use of Funds
Go To Market Strategy
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On Demand Platform (MVP)
- Breaking News & Short Features
Syndication
- Content Partners
Live Feed
- 24-hour
3
Months
5
Months
7
Months

13. Team
Leadership
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We are a team of dedicated experienced professionals with years of experience and
a track record of success.
Matthew Perry
Founder/CEO
Bob Upham
President
Jim Battagliese
Chief Operating Officer
TBD
Chief Technology Officer
Emma Perry
EVP Marketing
Wendy Saltzman
Chief Content Officer
TBD
Chief Marketing Officer
TBD
Head of Sales

14. Team
Board Members
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Matthew Perry
Founder/Co-Chairman
25 years of management
and entrepreneurial
experience
Bill Greco
Co-Chairman
Seasoned executive with 25+
years managing start-ups in
the Traffic and Transportation
Industry
Alan Clelland
Board Member
Transportation Industry
executive with experience in
Intelligence and Engineering
market sector
Bob Upham
Board Member
Extensive startup experience at
four companies, experienced
C-suite manager, head of
strategy and partnerships
Michael Banks
Board Member
Experience sales and marketing
executive with 25+ years in
product development
Michael Weiss
Board Member
Former CBS Digital Media
executive for multiple early-
stage broadcast companies
Wendy Saltzman
Board Member
Emmy award investigative
reporter for 23 years with
ABC Television
Richard Mudge
Board Advisor
Nationally recognized expert
in the economics, policy,
technology and finance of all
modes of transportation

15. Use of Funds
Product Capital Raise
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Capital Structure
o Total funding $15 million
o $10 million equity - $5 million debt
Stages of Funding
o 1st
Stage: $2 Million – Build and Promote Platform
o 2nd
Stage: $13 Million – Add in-house talent to launch live-feed
National Ad Campaign, International coverage
Timing o Expected to close Q1 2023

16. Financials
36-month Projections
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Revenues Year 1 Year 2 Year 3
Gross Ad Revenue $10,000,000 $20,000,000 $40,000,000
Cost of Revenue $3,000,000 $4,000,000 $6,000,000
Expenses
Salary $4,000,000 $5,000,000 $6,000,000
Overhead $2,500,000 $3,000,000 $4,000,000
Travel, Legal, Other $1,000,000 $1,250,000 $2,000,000
Total Expenses $7,500,000 $9,250,000 $12,000,000
Net ($500,000) $6,750,000 $22,000,000

17. “Empowering people to make
informed decisions about
transportation”
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18. matthew@thetransportationchannel.com
Contact
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The Transportation Channel, LLC. Proprietary and Confidential. All Rights Reserved.
Matthew Perry
@
609.783.0985
www.thetransportationchannel.com
The Transportation Channel
Intro Video