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Your return to growth plan: starts here
- 1. Hindsight 2020 Covid –19 your return-to-growth plan starts here Keith Scarratt – brand & strategy director
- 4. As lockdown dominoed through China, the US and Europe, automotive car sales fell off a cliff
- 5. In March in Europe a drop of +50%, in Italy 85.4% So which car manufacturer grew and made money?
- 7. In March Tesla sold 12,000 cars in China, 450% more than February In Italy Tesla was the only car manufacturer to grow + 57.2% Against a global market crash of 85.42% How??
- 15. Results: In the 2nd quarter of 2020 Tesla delivered 100,000 cars. Up by 12,000 on Q1 2020.
- 18. a) If you are not online, get online b) Make the buying process easy c) Strong call to action – sale or enquiry d) Delivery: backup your online offer and get product to your customers, fast.
- 21. As the crisis took hold, Airbnb reacted with a redesign of their website and mobile app The homepage was re-engineered: Online experiences Monthly stays Frontline Redesign was mapped out in just three weeks
- 22. 200 people mobilised for the project Consultation with hosts and governments 60 languages Most Airbnb employees working from home
- 28. What is Magento 2? An ecommerce platform for merchants Latest version (Magento 2): -50% faster -Strong customer persuasion -Power, 39% more orders per hour -Mobile friendly -Integrates with Amazon and Ebay
- 30. Results: Orders up by 72% Organic Traffic up by 162%
- 31. a) Be creative to adapt to your environment b) Track behaviour using analytical tools c) Optimise your website to reflect audience needs
- 32. step three question your offer
- 40. a) Take time to appraise the market and spot opportunities b) Be agile c) Speed to market
- 51. a) Avoid hard-sell b) Have conversations c) Be irreverent but reflect your brand personality
- 57. a) Support supply chain partners b) Reassess and look locally c) Spot gaps and plug them through innovation
- 59. step six invest in SEO
- 61. PPC shopping ads PPC listing ads
- 65. a) Identify keywords b) Keyword rich content (e.g. regular blogs & video) c) Consistency – slow burn
- 66. step seven invest in PPC
- 70. a) Try for free with Google b) Highly targeted – e.g. time of day, location etc. c) Set your budget & monitor
- 74. a) Know what you are measuring b) Review & benchmark c) Track changes over time
- 75. step nine look after your people
- 80. a) Be honest & transparent b) Too much information is better than not enough c) Review your culture & question established norms
- 85. 10 Iconic Images
- 97. Thank you
Editor's Notes
- https://youtu.be/Nw5KQMXDiM4
- On line – contactless selling method … Buying an Elon Musk vehicle on line is extremely simple – it takes a maximum of 5 minutes Simplicity & Minimalism of versions Almost everything you can see on the site takes you to a purchase page
- Contactless delivery via an app Car delivered at a set point, sanitised, notification Open car via 2FA, keys inside 7 day return policy if less than 1,000 miles Test drives to become contactless
- Primark to lose two-thirds of profits because of coronavirus https://www.ft.com/content/02764887-2539-4b52-8e37-5c46507d35d9
- https://techcrunch.com/2020/04/24/covid-19-forced-airbnb-to-rethink-its-product-offerings-heres-some-of-what-it-came-up-with/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKgLZPrOJwn2SqK4qD6EeY1p7_nmLVDbbu2BxPLRqfEg8SFjfE4FMdq_qlvWTUh2AQ5fGEfVVwcKC9hkoOWRdYunkPJUEaUPapyLq6pbQVucrty38FhDfISFysegIsj2lBMl-7ZHqvUl-pbC4oxRPQKU4_KPt1iY-yj_qKXXIuwq
- Pandemic prompts doubling of online grocery shoppers in UK https://www.theguardian.com/business/2020/aug/20/pandemic-prompts-doubling-of-online-grocery-shoppers-in-uk
- Pandemic prompts doubling of online grocery shoppers in UK https://www.theguardian.com/business/2020/aug/20/pandemic-prompts-doubling-of-online-grocery-shoppers-in-uk
- https://sproutsocial.com/insights/covid19-social-media-changes/
- Content is also served in different ways to users depending on their subscription level. With an account, users can like, share, comment and bookmark posts & contributors to their profile. As part of the build, we designed for mobile using accelerated mobile pages (AMP) which results in much faster load times for page content on smaller screens. Developments since launch Since the platform went like in 2016 we have added additional functionality for The Staff Canteen to help them continue to grow and meet the needs of their users. Jobs were integrated via a 3rd party API and jobs displayed to users are automatically filtered by location and role-based criteria, based on data and preferences in their account. We added a contribute modal, which pops up to encourage visitors to support the work of The Staff Canteen in lobbying and representing the hospitality industry through donations. Most recently, we built an awards platform for the 2020 Staff Canteen Awards. Added to the backend it allows for a 'vote' and 'nominate' function for users as well as category and nominee management from the business end.
- channel
- https://www.thedrum.com/news/2020/04/03/outdoor-ads-light-up-locked-down-streets-praise-essential-workers
- Guardian article on new business applications up 19%.
- Guardian article on new business applications up 19%.
- Over 30 of the BA fleet parked at Bournemouth airport in April
- Nowhere to go … crippled by no passenger bookings and expensive berthing fees, the major cruise liners took to the Solent with split shift crews crossing over by boat transfer
- May 2020 – Bournemouth goal keeper Aaron Ramsdale tested positive for Covid 19
- Bournemouth Airport was the first airport in the UK to install temperature monitoring equipment
- Toilet rolls and pasta disappeared off the shelves as global supply chains broke down.
- One in, one out plus face coverings ….
- 26th May, 4 million face coverings touchdown at Bournemouth airport on an Airbus A340 …
- Everybody heads for Wikipedia or the dictionary ….
- Zoom or Microsoft Teams … two commercial winners throughout the crisis. Zoom profits quadrupled to £62million in the three months ended July 2020
- Work from home eliminates rush hour
- 25th June – police declare a major incident as thousands flocked to Bournemouth beach
- Guardian article on new business applications up 19%.