Rework book club-20120522

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Rework book club-20120522

  1. 1. your customers,competitors,employees,prospects...everyone else. your businessyour business
  2. 2. 37Signals
  3. 3. Stay small.Avoid plans.
  4. 4. Plans are usuallygarbage...easy to say if youare self-funded.
  5. 5. Don’t have a missionstatement. Live and work forwhat you stand for.
  6. 6. Learn from success - notfailure.* let’s ask Harper Reed...
  7. 7. Entrepreneurs<Starters
  8. 8. Business plans, months ofprep, hiring, and seekingfunding are barriers to entry.
  9. 9. Start and work a little at atime to see if it pans out.You can burn out with littleto no risk. Fund it with yourday job.
  10. 10. A business has a path toprofit.A startup is a crutch(spending others’ moneywithout profit)
  11. 11. Do morewith less.
  12. 12. Cut out the good leaving thegreat with a focus on yourepicenter.
  13. 13. LAUNCH!!!1
  14. 14. Ship now and get “there”through iterations later.
  15. 15. Make decisions instead ofwaiting for the best decision.That doesn’t exist now.
  16. 16. Break larger projects intoweek or day long projectswith goals that can becelebrated.
  17. 17. We suck at estimating.
  18. 18. Prioritize by position - notweight.
  19. 19. Let your customers outgrowyour non-complex solution.Don’t write down featurerequests. You will rememberthe ones that are repeatedand matter.
  20. 20. It’s ok to be a quitter. Getmore eyes on a problem, andreallocate your time tosomething you can kill.
  21. 21. Competition
  22. 22. Call your competition out.
  23. 23. Be influenced, but don’t steal.copying === letting someone else do the bulk of the work
  24. 24. MARKETING
  25. 25. Build an audience instead ofblindly wasting money.
  26. 26. Emulate chefs. Your craftand knowledge are theultimate marketing tool.
  27. 27. Also be like drug dealers.Really.
  28. 28. Be unforgettable.Be passionate.Sell your story like only youcan.
  29. 29. HIRING
  30. 30. You should learn your wayout instead of hiring yourway out of a problem.Hire only when it hurts...bad.
  31. 31. Look at cover letters insteadof resumes. If it comes downto a few candidates - choosethe best writer.
  32. 32. Any college or no college will do. Howlong is not as important as how well youcan do something.
  33. 33. Delegators are dead weightand meeting whores.
  34. 34. CUSTOMERS
  35. 35. Apologies need to be sincere.Everything you do leading upto that point in therelationship is important tomake it real.
  36. 36. Speed changes everything.No one should be on holdfor 16 minutes.
  37. 37. CULTURE
  38. 38. Culture isn’t instant. It’s likescotch and takes time.(insert picture of drunk Nick)
  39. 39. After making a change rideout the initial dissent. Thatalways happens.
  40. 40. Build a great environment ofbusy people who go home at5 everyday.
  41. 41. Few words - tons ofassumptions:need, can’t, easy, just, only,fastDon’t f***ing say this sh**.
  42. 42. Inspiration is perishable.Do it when you arepassionate.Do it now.

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