A look at where Google and the other search engines are headed with structured data, semantic search and rich snippets in the search results. Presented at BrightonSEO 2014.

2. Download this presentation:
bit.ly/TheSnippets

3. Remember these guys?

4. “Don’t be evil” is getting a little trickier

5. Which means….ROBOT CUTTS!

6. 2014: Everything changes (all for the users)

7. Feature Graph changes: US

8. UK Crawl (8/20/2014)
US UK
Ads (top) 63.4% 64.8%
Ads (side) 44.7% 47.7%
Ads (btm) 9.4% 9.2%
Shopping 19.0% 19.1%
KG 26.5% 23.4%
KG Carousel 0.5% 0.5%
Local Pack 9.7% 6.9%
Local 1-box 6.4% 5.5%
Loc Carousel 1.0% 0.1%
Images 31.0% 33.2%
News 20.1% 19.1%
Videos 9.3% 10.7%
In-depth 12.2% 7.0%
Reviews 26.4% 28.9%
Author Pics 0.0% 0.0%
Authorship 23.7% 23.3%
Site-links 20.0% 14.2%
Google UK is just behind on Local features

9. Authorship: Gone
Two views: http://bit.ly/1wNwQHp and http://selnd.com/1lALixC

10. Video Snippets: Gone (except for the 1%ers)

11. Crackdown on review snippets:
http://bit.ly/amazonsnippets

12. Knowledge Graph & Answer Cards go crazy

13. Scraped from
AllMenus.com!
Google is now using unstructured data

14. Knowledge Vault:
A Web-Scale Approach to Probabilistic Knowledge
Fusion
There’s a “Knowledge
Vault?”:http://gofishdigital.com/good-bye-knowledge-graph-hello-google-
knowledge-vault/

15. It’s key to Google winning the mobile ad game

17. Predict desktop SERPs based on mobile

18. Google Now is a preview of future SERPs

19. Prediction: Google will “require” responsive
http://googlewebmastercentral.blogspot.com/2014/07/promoting-modern-websites-for-modern.html

20. Start targeting “localized” results

21. (CC) BrianSolis. www.briansolis.com
Add entity relationships to your SEO strategy

24. Freebase: An important SEO focus?

26. Actions: Facebook Open Graph

27. Actions: Twitter Cards

28. Actions: Yandex ‘Islands’

29. Actions: Gmail events and reservations

30. Actions: Google SERPS
http://bit.ly/googleactions

31. Actions: Schema.org
http://bit.ly/googleactions & http://bit.ly/schemaactions

32. JSON-LD : Look for rising adoption
http://bit.ly/jsonldmarkup

34. Surprise! It’s still links.

35. THANK YOU!
Email: mjb@moz.comTwitter: @MatthewJBrown