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Rich Snippets - After The Fire - BrightonSEO 2014

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A look at where Google and the other search engines are headed with structured data, semantic search and rich snippets in the search results.

Presented at BrightonSEO 2014.

Published in: Marketing

Rich Snippets - After The Fire - BrightonSEO 2014

  1. 1. Download this presentation: bit.ly/TheSnippets
  2. 2. Remember these guys?
  3. 3. “Don’t be evil” is getting a little trickier
  4. 4. Which means….ROBOT CUTTS!
  5. 5. 2014: Everything changes (all for the users)
  6. 6. Feature Graph changes: US
  7. 7. UK Crawl (8/20/2014) US UK Ads (top) 63.4% 64.8% Ads (side) 44.7% 47.7% Ads (btm) 9.4% 9.2% Shopping 19.0% 19.1% KG 26.5% 23.4% KG Carousel 0.5% 0.5% Local Pack 9.7% 6.9% Local 1-box 6.4% 5.5% Loc Carousel 1.0% 0.1% Images 31.0% 33.2% News 20.1% 19.1% Videos 9.3% 10.7% In-depth 12.2% 7.0% Reviews 26.4% 28.9% Author Pics 0.0% 0.0% Authorship 23.7% 23.3% Site-links 20.0% 14.2% Google UK is just behind on Local features
  8. 8. Authorship: Gone Two views: http://bit.ly/1wNwQHp and http://selnd.com/1lALixC
  9. 9. Video Snippets: Gone (except for the 1%ers)
  10. 10. Crackdown on review snippets: http://bit.ly/amazonsnippets
  11. 11. Knowledge Graph & Answer Cards go crazy
  12. 12. Scraped from AllMenus.com! Google is now using unstructured data
  13. 13. Knowledge Vault: A Web-Scale Approach to Probabilistic Knowledge Fusion There’s a “Knowledge Vault?”:http://gofishdigital.com/good-bye-knowledge-graph-hello-google- knowledge-vault/
  14. 14. It’s key to Google winning the mobile ad game
  15. 15. Predict desktop SERPs based on mobile
  16. 16. Google Now is a preview of future SERPs
  17. 17. Prediction: Google will “require” responsive http://googlewebmastercentral.blogspot.com/2014/07/promoting-modern-websites-for-modern.html
  18. 18. Start targeting “localized” results
  19. 19. (CC) BrianSolis. www.briansolis.com Add entity relationships to your SEO strategy
  20. 20. Freebase: An important SEO focus?
  21. 21. Actions: Facebook Open Graph
  22. 22. Actions: Twitter Cards
  23. 23. Actions: Yandex ‘Islands’
  24. 24. Actions: Gmail events and reservations
  25. 25. Actions: Google SERPS http://bit.ly/googleactions
  26. 26. Actions: Schema.org http://bit.ly/googleactions & http://bit.ly/schemaactions
  27. 27. JSON-LD : Look for rising adoption http://bit.ly/jsonldmarkup
  28. 28. Surprise! It’s still links.
  29. 29. THANK YOU! Email: mjb@moz.comTwitter: @MatthewJBrown

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