The document discusses teaching clients and gaining their attention. It mentions that internalizing knowledge is the goal for clients and provides an example of a MOZ Whiteboard Friday video. The document also states that if a list includes everything as important then nothing seems important, and that attention requires curiosity and focus.

1. Stephen Croome
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Education

2. Stephen Croome
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3. Stephen Croome
@firstconversion
firstconversion.com
No one has ever taught me how to teach a client

4. Stephen Croome
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5. Stephen Croome
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Creating
Lightbulb Moments

6. Stephen Croome
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7. Stephen Croome
@firstconversion
firstconversion.com
Internalising knowledge is the goal

8. Stephen Croome
@firstconversion
firstconversion.com

9. Stephen Croome
@firstconversion
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MOZ
Whiteboard Friday Example

10. Stephen Croome
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11. Stephen Croome
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12. Stephen Croome
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Why the list doesn’t work

13. Stephen Croome
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If everything
is important,
nothing is
important

14. Stephen Croome
@firstconversion
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15. Stephen Croome
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Attention needs
curiosity and focus

16. Stephen Croome
@firstconversion
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17. Stephen Croome
@firstconversion
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So if you really want budget, buy in or action, try this…