SlideShare a Scribd company logo
1 of 7
 A record label is a trademark also known as a
brand which is used for the marketing of
recordings and music videos.
 Major companies are also in control of the
publishing and manages the trademark/brands
as well as the production, marketing, promotion
and the copyright of the artist.
 Music artists have a connection with their music
label due to having a contract with the label and
manager.
 Most recording artists have become increasingly
reliant upon record labels to broaden their
consumer base, market their albums, and be
both promoted and heard on mp3, radio, and
television, with publicists that assist performers
in positive media reports to market their
merchandise, and make it available via stores and
other media outlets.
 To avoid costs, some artists use the internet to
target new audiences, as well as the use of
videos to sell their products.
 Record labels can be small and “independent”
(“indie”) or they can be large and part of a
large international media group.
 As of 2012 there are only three labels that
can be referred to as “major labels”.
 A sublabel is a label that is part of a larger
record company but trades under a different
name.
 Warner Music Group is an American major
global record company in New York City. Its
one of the big four record companies.
 Warner Music Group's music publishing
company is Warner/Chappell Music, one of
the world's leading music publishers.
 WMG also provides sales, marketing and
distribution services for physical and digital,
and audio and video products, both to its
own labels and to leading independent labels
 Record companies and music publishers that are
not under the control of the big three are generally
considered to be independent (indie), even if they
are large corporations with complex structures.
 The term indie label is sometimes used to refer to
only those independent labels that adhere to an
independent criteria of corporate structure and
size.
 Indie label is sometimes considered to be almost
any label that released non-mainstream music,
regardless of its corporate structure.

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Existing music labels

  • 1.
  • 2.  A record label is a trademark also known as a brand which is used for the marketing of recordings and music videos.  Major companies are also in control of the publishing and manages the trademark/brands as well as the production, marketing, promotion and the copyright of the artist.  Music artists have a connection with their music label due to having a contract with the label and manager.
  • 3.  Most recording artists have become increasingly reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on mp3, radio, and television, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets.  To avoid costs, some artists use the internet to target new audiences, as well as the use of videos to sell their products.
  • 4.  Record labels can be small and “independent” (“indie”) or they can be large and part of a large international media group.  As of 2012 there are only three labels that can be referred to as “major labels”.  A sublabel is a label that is part of a larger record company but trades under a different name.
  • 5.  Warner Music Group is an American major global record company in New York City. Its one of the big four record companies.  Warner Music Group's music publishing company is Warner/Chappell Music, one of the world's leading music publishers.  WMG also provides sales, marketing and distribution services for physical and digital, and audio and video products, both to its own labels and to leading independent labels
  • 6.
  • 7.  Record companies and music publishers that are not under the control of the big three are generally considered to be independent (indie), even if they are large corporations with complex structures.  The term indie label is sometimes used to refer to only those independent labels that adhere to an independent criteria of corporate structure and size.  Indie label is sometimes considered to be almost any label that released non-mainstream music, regardless of its corporate structure.