1. Ihaveastrongacademicbackgroundincommunication,advertisingandmarketing;havingwontheSantanderScolarshipforAchievement
inSocialSciencesin2012,reectingmyachievementofthehighestgradesfaculty-wideinUlsterUniversity.Thesegradeswereinlargepart
baseduponadissertationonmarketingmanagementinthehightechnologyenvironment.
TThesameyearIwonTheStudyUSAScholarship,whichtookmetotheUSAtopursueworkandstudies.WhilethereImaintainedmyinterest
inthehightechnologyindustry,anddeterminedtomakemywaytoSanFranciscotoworkforatechnologystartup.In2013Ibeganworking
forSFbasedenterprisesoftwareasaservicestartup,RolePoint.
IIspentayearandahalfleadingRolePoint’sonlinemarketingefforts,andwasabletolearnfromsomeofhi-techindustry’sgreatmarketers
andentrepreneurs.ItookpersonalmentorshipfrombestsellingauthorAaronRossoneffectivecopystrategywhensellingtotheenterprise.
IalsoreceivedguidancefromaseniorUXstrategistatDropBoxwhendevelopingourcompaniesonlinecontentstrategy.
DDuringthisperiod,Iwasheavilyinvolvedinbrandinganddesign.Iworkedongraphicsfortheweb;acrosssocialmedia,whitepapers,videos
andonlineadvertisingcampaigns.Iremainanenthusiastofdesignandadvertisingtechnology,andconstantlystrivetolearnnewcompe-
tencies.Iamgratefulforyourconsiderationin llingthisrole.
Tel:+44(0)7517067734
Email:Mattmccallum2.0@gmail.com
Skype:Matthew.a.mccallum
12February2016
Regards,
MattMcCallum
Communication,Advertising&Marketing
Belfast,Ireland
MaMcCallum
MattMcCallumBsc(Hons)Dip.IASMCIPR
Communication,Advertising&Marketing
MattMcCallumBsc(Hons)Dip.IASMCIPR
Communication,Advertising&Marketing

2. REFERENCES
“Verymarketingsavvyandcouldalsothinkstrategically.
However,healsoprovedhimselftobeequallygiftedin
thecreativeareaandinfacthelpeddesignthe nalillus-
trationsforthecampaign”-JACKIECULLEN,RLA
“Askilledonlinemarketer...knowsthehightechnology
marketinglandscapeextremelywell”-KESTHYGESEN,
ROLEPOINT
ABOUTME
Anawardwinninggraduateofcommunication,advertising&market-
ingwithsignicantexperienceinahi-techstartupenvironment.Ihave
apassionforcreatingpersuasivecommunicationsacrossavarietyof
media,withexperienceinbothUKandUSadvertisingagencies.Ihavea
stronginterestinnewmediaandadvertisingtechnology,havingwrit-
tendissertationsonthehi-techmarketingenvironmentandtheroleof
newmediainadvertising.
IbroughtastronginterestinA/Vproductiontomyroleasanadver-
tisingcreativeandastheHeadofDigitalMarketingataSiliconeValley
techstartup.InthelatterImanagedateam,workingcloselywithprod-
uctandsalesteams,tocreatecontentacrossavarietyofmedia.During
mycareerIhavebuiltasubstantialvideoproductionportfolio;person-
allyscripting,lmingandeditingnumerousadvertisements,principally
forthehi-techindustry.
EXPERIENCE
MAY2013-AUGUST2014
BasedintheSanFranciscoHQ,IledRolePoint’sonlinemarketingstrategyfrom
launch.ResponsibilitiesincludedSEO,PPC,video&displayadvertisingcreation
andsocialmediamarketing.Aboundaryspanningrolethatdemandedcreative
andstrategiccapabilities.
HEADOFDIGITAL@ROLEPOINT
DEC2013-MAY2013
WorkingdirectlyunderthecreativedirectoratthisUSagency;thisroleincluded
graphicdesign,photographyandvideography.Icreatedaudio-visualcontent
forsocialmediacampaignsandcontributedtotheplanningofanewproduct
launchfornationalclient,SteakEscape.
CREATIVE@OUTTHEREADVERTISING
APRIL2012-JUNE2012
Duringthisfull-timeinternshipIworkedonalivecampaignbriefforHabitatfor
Humanity.Icontributedheavilyacrossseveraldisciplinesincludingplanning
andstrategyandcreative.Iprovidedthe nalillustrationschosenforthecrea-
tiveexecution.
ADVERTISINGINTERN@RLABELFAST
EDUCATION
COMMUNICATION,ADVERTISING&MARKETING
Ahighlyawardedstudent&secretaryofTheInternation-
alStudentSociety.Studiesfocusedonnewmediaand
advertising,hightechnologymarketing,videoproduc-
tionandbranddesign.
BSC(HONS)@UlsterUniversity
DIPLOMAININTERNATIONALACADEMICSTUDIES,USA
Amarketing&managementmajoratTheCollegeofSt.
Scholastica,witha3.8GPA.Studiesincludedintegrated
marketing communication, lm studio management,
socialmediaandinternetbroadcasting.
DIAS@UlsterUniversity
DEAN’SLIST2011,2012,2013
TOPOFCLASS2011,2012
SANTANDERSCHOLARSHIP,2012
STUDYUSASCHOLARSHIP,2012,2013
AWARDS
Animation/3DCompositing/KineticTypography
Video&AudioEditing/Filmmaking
VectorGraphicCreation
ImageManipulation&Enhancement/VisualFX
TECHNICAL
SKILLS
A/VPRODUCTION
ADVERTISING
DIGITALMEDIA
COPYWRITING
NEWMEDIA HIGHTECHNOLOGY VIDEO STARTUPSPHOTOGRAPHY
INTEREST
MattMcCallumBsc(Hons)Dip.IASMCIPR
Communication,Advertising&Marketing

3. PORTFOLIO
InthiscampaignIplayedtheleadingroleindecidingthecreative
concept;includingpersonallycreatingdynamiccharacterandfont
designsinillustrator.Thesewereusedacrossarangeofmedia;in-
cludingprint,pressanddigital.
#CONCEPT#VECTORART#ADVERTISING
CREATIVEDESIGN@RLA
WhileatRolePointIspentmuchtimeproducingmarketingmedia
andcreatingbrandedcontent.Thisincludedcreatingdisplayads,
socialidentity,brandedwhitepapersanddisplayadvertisements.
ThesewerepublishedanddistributedusingGoogle,Twitter,Linke-
dInandFacebooksponsoredadvertising.
#PAYPERCLICK#DISPLAY#ADSENSE
BRANDING@ROLEPOINT
AcentralpartofmyjobatRolePointwascreatingandmaintaining
RolePoint.comandtheassociatedblog.IreceivedUXguidancefrom
seniormarketersatDropBox,andoptimizedthesiteforsales,SEO
andcontentdistribution.IusedanumberoftoolsincludingHub-
SPot,WordPressandGoogleAnalyticsonadailybasis.
#CONTENT#UX#ANALYTICS#SEO
WEBDESIGN@ROLEPOINT
BRANDDESIGN/
DISPLAYADS/
GRAPHICS
MattMcCallumBsc(Hons)Dip.IASMCIPR
Communication,Advertising&Marketing

4. PORTFOLIO
IncreatingthisvideoadvertisementforRolePointIwasresponsible
forit’swriting,productionandpublishing.Init’screativeexecutionI
scripted,storyboarded,lmedandeditedthefeaturedvideo.
<Clickonimagetoview
#VIDEO#ADVERTISING#SCRIPTING
ADVERTISING@ROLEPOINT
OneinaseriesofsixproductvideosforwhichIhandledallaspects
ofcreativeexecutionincludingscriptingandediting.Usingacombi-
nationoflivefootage,screencapturesandanimatedgraphicsIgive
viewersacompleteoverviewofthesoftware.
<Clickonimagetoview
#GRAPHICS#ANIMATION#MULTIMEDIA
PRODUCTDEMO@ROLEPOINT
Thisvideoreelgivesanoverviewofthevarioustypesofvideocon-
tentIcreated@RolePoint.Thisincludesadvertising,productdemos,
thoughtleadership,testimonialandeducationalcontent.
<Clickonimagetoview
[Clickhereforwebversion]
#PRODUCT#BRANDING#SOFTWARE
CONTENTOVERVIEW@ROLEPOINT
MattMcCallumBsc(Hons)Dip.IASMCIPR
Communication,Advertising&Marketing
VIDEOPRODUCTION/
COPYWRITING/
CONTENT