The document discusses trade show design ideas for the post-COVID era. It suggests implementing temperature checks and rapid testing for attendees to promote safety. It also recommends open, uncluttered booth designs with space between exhibits to allow for social distancing. Large format graphics and videos can be used to deliver messages from a distance. Minimizing furniture and providing open spaces in booths will make attendees feel safer and more comfortable engaging with exhibitors.
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Trade show display ideas At exhibit people
1. TRADE SHOW DISPLAY IDEAS
https://www.exhibitpeople.com/post-covid-19-trade-show-design-ideas/
2. In a post COVID-19 pandemic world when face masks are no longer
mandatory, people will still want to feel safe attending face to face
gatherings that promote social distancing. For trade shows, most
attending will want to know everyone on the show floor will get their
temperature checked, which is super easy to implement.
Another suggestion is rapid test saliva swabs for all attendees and
exhibitors the night before. This is more extreme but also possible as
most people traveling for a 3 day show arrive the day before anyway.
Even with these measures in place it’s natural to expect that people
will still prefer to keep social distance between themselves and
others, just in case a few infected people get past the system
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3. TRADE SHOW DISPLAY IDEAS
Fortunately these new trade show exhibition marketing strategies
may also result in an unexpected fresh looking and inviting booth
design that is also a safer trade show design idea. For good or bad,
exhibit design have historically evolved to pack more into the
space provided. More trade show display counters, more meeting
tables and more storage space for more booth staff to stash their
belongings. The result are uninviting trade show booth designs
that require aggressive staff to pull attendees from the aisles.
https://www.exhibitpeople.com/post-covid-19-trade-show-design-ideas/
4. TRADE SHOW DISPLAY IDEAS
Today with large format graphics, large TV’s and LED video
walls its far easier to fully deliver your eye catching primary
messages from the aisle as attendees approach.
This allows your exhibition booth to focus on the main
take away you want to achieve.
https://www.exhibitpeople.com/post-covid-19-trade-show-design-ideas/
5. TRADE SHOW DISPLAY IDEAS
With a need for safer distance at trade shows event marketers
willing to provide attendees a safer booth space may fair better
than ones that change nothing post Covid-19. Trade show
marketing in an open inviting space that allow for a margin for
safely is key. Uncluttered exhibition booth designs with open
spaces and set back reception counters will let attendees step
off the aisle to understand your message and layout before
engaging booth staff. It could be that furniture should
be minimized.
https://www.exhibitpeople.com/post-covid-19-trade-show-design-ideas/
6. TRADE SHOW DISPLAY IDEAS
In this effort, we’ve developed a number of post Covid-19 Trade
Show Design Ideas to get you thinking about the double
benefits of safer more approachable open booth designs.
These are custom exhibits tailored to your needs.
As always, when your ready to brainstorm just shoot us an email
or give us a call.
https://www.exhibitpeople.com/post-covid-19-trade-show-design-ideas/