The campaign -- along with about 700 other print, Web and video winners -- was awarded a Hermes Creative Award platinum honor, the contest's highest. The annual contest, which recognizes successful and innovative work, is run by the Association of Marketing and Communication Professionals and had 4,700 entries this year.

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Mobile game ad campaign deemed a
success
Century 21's presence in 'We City' generates 5.4 million welcome-screen views
BY INMAN NEWS, WEDNESDAY, JULY 18, 2012.
Inm an New s®
Last year, franchisor Century 21
Real Estate launched an
advertising campaign on We
City, a social, mobile online
Like 2
game where users build
3 SimCity-like virtual
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metropolises. This year, it was
recognized as a success.
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The campaign -- along with
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about 700 other print, Web and Most Recent Most Comments Most Emailed
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video winners -- was awarded a
Community Guidelines Don't m ix politics, religion and sex w ith...
Hermes Creative Award platinum honor, the contest's highest. The annual
contest, which recognizes successful and innovative work, is run by the Top 10 m etros for m edian price gains
Association of Marketing and Communication Professionals and had 4,700 Mortgage rates post second w eek of gains
entries this year. Be prepared for a 'com e list m e' call
Pacific Union signs up w ith Hearsay Social
RealEstate.com back as referral netw ork
GMAC Mortgage launches loan m od portal
Top 20 real estate w ebsites in July
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High-end hom eow ners rushing to beat 2013 t...
We City in-game screen shot with Century 21-b randed b uildings courtesy of
Century 21.
Recognized in the Social Marketing Campaign category (in which two platinum
winners were selected from 14 entries) of the Hermes contest, the campaign
resulted in 5.4 million Century 21 welcome-screen views, 401,000 Century 21-
branded structures placed by gamers in their We Cities, and 300,000 views of
the company's "Smarter. Bolder. Faster." commercial (which debuted at this
year's Super Bowl).
The recognition comes on the heels of a year of wide-ranging and aggressive
marketing by Century 21. In February, the company became the first real estate
company in 21 years to advertise during the Super Bowl, where it had never

2. advertised before. In April, the company announced its endorsement of U.S.
Soccer through the Olympics. In June, the company announced an Internet radio
ad campaign with Pandora.
"By leveraging our message through new media channels and traditional mass
media, we continue to maintain our industry leadership position in brand
awareness," said Bev Thorne, chief marketing officer for Century 21, in a
statement.
Article continues below
Adv ertise w ith Inman
A 2011 real estate ad marketing study found that Century 21 has a brand
awareness of 95 percent, the highest among real estate brands.
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