After seeing success with a Facebook gaming ad campaign this fall, Century 21 Real Estate LLC has announced that it will advertise in a similar Facebook game, The Sims Social, for the holiday season.

1. Centur 21 dou
ry ubles dow on Fac
wn cebook g
game adv
vertising
Previous ad campaign tripled fran
nchisor's Facebook "like
es"
ews®
Inman Ne
After seeing success with a Facebo gaming ad campaign th fall, Centu 21 Real Es
w ook d his ury state LLC has
s
announce that it will advertise in a similar Faceb
ed a book game, T Sims Soc
The cial, for the h
holiday season
n.
During the campaign, which runs fro Dec. 20 to Jan. 9, gam
e w om o mers can earn virtual curren by using
ncy
Century 2
21-branded ite
ems, like a fire
eplace they c use to "wa
can arm" their virt
tual homes.
Century 221-branded fir
replace that T Sims Soc gamers wi have acces to
The cial ill ss
during the Century 21's ad campaig
e s gn.
The Realo Holdings Corp. franchisor said the d
ogy decision to ad
dvertise in Th Sims Socia was inspired by
he al
the succe of the com
ess mpany's ad ca
ampaign anoth Facebook game, SimC Social.
her k City
That cammpaign, which ran for three weeks, saw 192,000 Cen
h e ntury 21-brand structures built through
ded
Nov. 5, an a 225 perc
nd cent jump in "likes" on Cen ebook business page, the company sa
ntury 21'sFace aid.
Earlier this year, Centu 21 won a social marke
ury eting campaign award fro the Assoc
om ciation of
Marketing and Commu
g unication Prof
fessionals for a campaign w a social s
with simulated city
y-building gam
me,
We City, tthat ran for tw weeks las year. That campaign ge
wo st enerated 5.4 m
million Centur 21-branded
ry d
welcome screen views 401,000 Ce
s, entury 21 virtu buildings p
ual placed and 30
00,000 views of Century 21 1
video ad sspots.
Century 2 has been aggressive wit advertising this year. In February, it b
21 a th g became the fi residentia real
irst al
estate brookerage in 21 years to hav a Super Bo TV comme
ve owl ercial. This m mpany announced
month, the com
it will be a
advertisingaagain on TV during next year's big game on Feb. 3, 2
e 2013 in New OOrleans.
The comp pany also spoonsored U.S. Soccer, ran TV ads durin this summ
. n ng mer's Olympics
s
and launc ched an Inter
rnet radio ad c
campaign on Pandora this year.
s