Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018.

•

0 likes•124 views

Master IULM Data Management & Business Analytics

Slide di Michele Papaleo per l'evento "From Big Data to AI: il nuovo modo di fare marketing", Università IULM in occasione della Milano Digital Week 2018.

Marketing

Chatbot & AI per una customer
experience personalizzata
Michele Papaleo
michele@ndg.ai

“When done right, personalization
can be a huge boon for
businesses and consumers.
- McKinsey

“When done right, personalization
can be a huge boon for
businesses and consumers.
- McKinsey
“Targeted communications that
are relevant and useful can
create lasting customer loyalty
and drive revenue growth of
10 to 30 percent.
- McKinsey

How chatbot & AI
can help your
business to delivery
a tailored customer
experience?

Sales
Support
Supports sales
managers in their
daily tasks
Hey, how's it going?
Things are good! Same old...
12:00 PM
Aa
You I am I
,?123 .
a s d f g h j k l
z x c v b n m
q w e r t y u i o p
1 2 3 4 5 6 7 8 9 0
Active now
Loredana Crisan
12:30

Users who asked to
be updated about
the last offers
25%
Messages, on
average between
Maxì and the
users
503x
Total users since
the chatbot was
installed

+20.000 Users
+500.000 Messages
+31.000 Conversations
+1.000 Subscribers
85% Positive feedbacks
1

+20.000 Users
+500.000 Messages
+31.000 Conversations
+1.000 Subscribers
85% Positive feedbacks
2

+20.000 Utenti
+500.000 Messaggi
+31.000 Conversazioni
+1.000 Iscritti
85% Feedback positivi
3

+20.000 Users
+500.000 Messages
+31.000 Coonversations
+1.000 Subscribers
85% Positive feedbacks
4

85% Positive feedbacks
+20.000 Users
+500.000 Messages
+31.000 Conversations
+1.000 Subscribers
5

Similar to Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018.

Tomorrows contact centre manager (cisco uk&i)

garycoville

James Norwood: Future of CMS

webdagene

Your success in the Age of the Customer hinges on a major mind shift in your marketing. You must move beyond a product-centric approach to a customer-centric one, and build your business around the wants and needs of your customers. Your customers are the lifeblood of your organization, and they give you a lot of value in the form of their data – and ultimately their ongoing business. Now is the time to put their data to action. Use it to market to the customer – the person – holistically and individually, with relevance and timeliness. Cindy Vandecasteele, NGDATA’s VP of Product Strategy, gives an interactive conversation on how to humanize the digital customer experience. Key takeaways include: How to make the fundamental shift from business to consumer (B2C) to consumer to business (C2B) How to harness and make use of your customer data for smarter engagements The technology needed to stay ahead of your competition in the Age of the Customer The five keys needed to humanize the overall experience for your customers

Humanizing the Digital Customer Experience

Amy Cross

Intelligent Agent - Accenture Google Cloud Business Group

Accenture Technology

Microsoft Ireland - IRDG - Digital Transformation

Paul Farnan

31 CX stats and quotes for 2018

Clicktale

thunder::tech Marketing Trends 2015

thunder::tech

CIBEROCTvis7

Paul Carty

Customer relationship excellence_by_swiss_post_solutions

Shirin Mojon

GSN brochure 2020

Grant Stancombe

Retail of the Future

Prathuesh Preman

digital and human.pdf

Alemayehu

True Presence Presentation

danpau98

10 Minute Presentation (Bni 03 12)

danpau98

Being able to operate in today’s ever-changing climate is becoming more and more difficult for many businesses. Thankfully, they are being created to help organisations survive and prosper during these trying times. Knowing the top technology trends for 2023 is possibly the most critical step you can take to ensure your firm is ready for short-term success. Admittedly, you’ll fall behind if you don’t prepare your business for the newest technological advancements as soon as the new year starts. In light of this, let’s look at some of the major tech trends for 2023, as indicated by our experts in this week’s edition of Let’s Talk.

Top SME tech trends to get you ready for 2023

maziarforoudian1

In its simplest form, Customer Intelligence helps you understand your customers better. It gives you the insights to maintain product-market fit and ensure you grow with your customers, not away from them. CI isn’t just a tool or platform. It’s a holistic approach to how you do business. Aaron Thompson adds, “ When you talk about Customer Intelligence, it’s bridging that gap between the reality of what our customers are experiencing and what we believe they’re going through.” As we’ll see throughout this report, it can often be the difference between building a thriving business or a transactional turnstile that struggles at scale.

Customer Intelligence Index 2023

AlexAtkins7

Is this the new way for the future and is Cognitive able to help marketers? What if you had a system that could... discover and target audiences within minutes? activate the right message and deliver to the right individuals at the right time through real-time personalisation rules? engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship? predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business? analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content? Find and and select images and other content to use in your next marketing campaign based on alignment with your message?

The cognitive marketer

Marcel Baron

Money 20:20 ibm cognitive engagement raisch

Warren Raisch

10 Minute Presentation (Bni 03 12)

danpau98

The common questions in the market today are: How can I Design a Results Driven Digital Strategy? Mobile Strategies Sell or it is just about a better Customer Experience? What are the key building blocks to envision and build an innovative digital strategy? How disruptive it should be? As much as FinTech Startup Winners? And how can I establish a flexible Digital Roadmap, that can change constantly in this new agile world? What happens if I build an apparently Perfect Digital Customer Journey and do not transform my corporation from inside? The new Point of View “Designing a Results Driven Digital Strategy” aims to analyze and provoke a series of strategic reflections on issues & opportunities such as digital customer experience maturity, personalization, digital transformation, analytics insights, mobility, agile organization, benefits and results of digital projects etc, which I have combined with examples from my practical experience and innovative cases in the marketplace.

Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...

Fabio Mittelstaedt

Similar to Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018. (20)

Tomorrows contact centre manager (cisco uk&i)

James Norwood: Future of CMS

Humanizing the Digital Customer Experience

Intelligent Agent - Accenture Google Cloud Business Group

Microsoft Ireland - IRDG - Digital Transformation

31 CX stats and quotes for 2018

thunder::tech Marketing Trends 2015

CIBEROCTvis7

Customer relationship excellence_by_swiss_post_solutions

GSN brochure 2020

Retail of the Future

digital and human.pdf

True Presence Presentation

10 Minute Presentation (Bni 03 12)

Top SME tech trends to get you ready for 2023

Customer Intelligence Index 2023

The cognitive marketer

Money 20:20 ibm cognitive engagement raisch

10 Minute Presentation (Bni 03 12)

Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...

Recently uploaded

Situation Analysis | Management Company.

DanielaQuiroz63

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Developing Marketing Strategies and Plans kotler

AmirNasiruog

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social media, ppt. Features, characteristics

wasim792942

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

Social Media Marketing PPT-Includes Paid media

adityabelde2

Recently uploaded (20)

Situation Analysis | Management Company.

Digital Strategy Master Class - Andrew Rupert

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Developing Marketing Strategies and Plans kotler

Unlocking the Mystery of the Voynich Manuscript

Labour Day Celebrating Workers and Their Contributions.pptx

No Cookies No Problem - Steve Krull, Be Found Online

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

LinkedIn Social Selling Master Class - David Wong

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Foundation First - Why Your Website and Content Matters - David Pisarek

Martal Group - B2B Lead Gen Agency - Onboarding Overview

The Future of Brands on LinkedIn - Alison Kaltman

Social media, ppt. Features, characteristics

Factors-Influencing-Branding-Strategies.pptx

Social Media Marketing PPT-Includes Paid media

Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018.

1. Chatbot & AI per una customer experience personalizzata Michele Papaleo michele@ndg.ai

2. A perfect storm

3. “When done right, personalization can be a huge boon for businesses and consumers. - McKinsey

4. “When done right, personalization can be a huge boon for businesses and consumers. - McKinsey “Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent. - McKinsey

5. Personalization Customization≠

6. How chatbot & AI can help your business to delivery a tailored customer experience?

7. Data-driven approach

8. Recommendation algorithms

9. Smart proactivity

10. Tailored experiences

11. In-context message

12. Sales Support Supports sales managers in their daily tasks Hey, how's it going? Things are good! Same old... 12:00 PM Aa You I am I ,?123 . a s d f g h j k l z x c v b n m q w e r t y u i o p 1 2 3 4 5 6 7 8 9 0 Active now Loredana Crisan 12:30

13.

14. Save money and find the best offers

15.

16. Save time and get info on your stores

17.

18. Users who asked to be updated about the last offers 25% Messages, on average between Maxì and the users 503x Total users since the chatbot was installed

19.

20. 1

21. 1

22. Find always the best content for you

23. Stay updated on your interests

24. +20.000 Users +500.000 Messages +31.000 Conversations +1.000 Subscribers 85% Positive feedbacks 1

25. +20.000 Users +500.000 Messages +31.000 Conversations +1.000 Subscribers 85% Positive feedbacks 2

26. +20.000 Utenti +500.000 Messaggi +31.000 Conversazioni +1.000 Iscritti 85% Feedback positivi 3

27. +20.000 Users +500.000 Messages +31.000 Coonversations +1.000 Subscribers 85% Positive feedbacks 4

28. 85% Positive feedbacks +20.000 Users +500.000 Messages +31.000 Conversations +1.000 Subscribers 5

29. Michele Papaleo michele@ndg.ai ndg.ai

Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018.

Recommended

Recommended

More Related Content

Similar to Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018.

Similar to Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018. (20)

Recently uploaded

Recently uploaded (20)

Chatbot & AI per una customer experience personalizzata. Indigo IA per IULM - Milano Digital Week 2018.