2. Intersection of Mobile and Places
Check-in
Context Info
Geo Contest
Augmented Reality
Photo Sharing
Social Network L.B.
Location Based
NFC System
Point of Sale
Instant payments
3. People want to be a part of the flow of information
Social Games
Social Check-in
Survey
Contest
Media Sharing
Social Media
Events
Push Notifications
4. Profiling
People are not on one platform, they
switch between several - all the time
Push Notifications
Location Based
Behavioural Targeting
Social Networks
5. Native Apps
Responsive Design
App designed and developed to run
independent of a web browser, compiled
specifically for a single device
We can adapt our design to specific
range of devices without changing the
content.
Build a responsive page that works well
on multi screens with the help of server
side technologies and native
component
Hybrid' solution
6. The innovation in these applications is not that
they let us do something new, but that they allow
us to do what we already do better, more often, in
more places, and more quickly.
(commenting on Web 2.0 interfaces)
Design Driver Innovation and
Value Service Integration
7. Design interfaces like conversations
Better “experiences” ahead of more
Solve the real problems
Lead with a vision
Obsess on the details
User Experience
A multi disciplinary process
8. Needs &
Goals
Ready
to design
Design
Approval
UX
process
Design-Driver Process
Product’s
requirement
Design
UI
Prototype
Special presentation
to tell the design storydesign
Sketchboards
pen and paper Creative
esploration
Benchmarking
& Trend Analysis
Documentation Sketchboards
BUSINESS REQUIREMENTS
DEVELOPMENT
BRAND STRATEGY
COMPETITIVE ANALYSIS
CONTENT & SERVICES
BRIEFING
Kick off Prototype Buy-in
Weeks >>
Interactions
model