1. Professionals and
Practitioners in
Communication Studies
Discipline and Ideas in the
Applied Social Sciences
GROUP 4
HUMSS
“That in all things, God may be glorified.”
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2. FOCUS QUESTION:
“That in all things, God may be glorified.”
How do we characterize the different
fields or professions under the discipline
of communications?
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3. Professions under
Communications
“That in all things, God may be glorified.”
Journalism
Advertising
Public Relations
Broadcasting
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4. Journalism
“That in all things, God may be glorified.”
Refers to gathering, reporting
and dissemination of news
through mass media.
Provide for society’s need for
news
Citizens right to have access to
fact and opinion about public
interest
Importance to people’s
welfare, rights and duties as
citizens
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5. Journalism
“That in all things, God may be glorified.”
Access to free information
is important to create a
system of checks and
balances in the functions of
the government.
Government is accountable
its citizens in order for
them to participate in the
political process
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6. Journalism
“That in all things, God may be glorified.”
It is referred to the PRESS.
Informer, interpreter,
instrument of the
government
Traditional fourth estate,
representative of the
public, critic of the
government and advocate
of public policy and general
watchdog.
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7. Nine Principles of
Journalism
“That in all things, God may be glorified.”
1. First obligation is the
truth.
2. First loyalty is to citizens.
3. Essence is a discipline of
verification.
4. Maintain independence
from those who they
cover.
5. Independent monitor of
power
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8. Nine Principles of
Journalism
“That in all things, God may be glorified.”
6. Forum for public criticism
and compromise.
7. Make the significant
interesting and relevant
8. News comprehensive and
proportional
9. Allowed to exercise
personal conscience
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9. Rights and Responsibilities
of Journalists
“That in all things, God may be glorified.”
Constitutional guarantee of
freedom of the press and
speech.
Free access to all sources of
information
Right to investigate stories
that are of interest
Right to protect the identity
and confidentiality of sources
Right to publish stories
without fear of punishment
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10. Principles and Standards of
Journalism
“That in all things, God may be glorified.”
Society of Professional Journalist
Seek truth and report it
Minimize harm
Act independently
Be accountable
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11. Career Opportunities in
Journalism
“That in all things, God may be glorified.”
Print
Broadcast
(Radio and
Television)
Online media
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12. Career Opportunities in
Journalism
“That in all things, God may be glorified.”
News Media
Type of
Content
General
news,
Political
newspaper,
Business
newspaper,
Sports
newspaper
Circulation
Area
National,
Local,
Metropolitan
Audience
Community,
Religious
Language
National,
Vernacular
Periodicity
Daily,
Weekly
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13. Career Opportunities in
Journalism
Reporter Editor Columnist
Copy editor Photographer Proofreader
Layout artist
“That in all things, God may be glorified.”
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