Studies reveal the human brain retains only 20% of text but 80% of visuals. Brands that “listen” to public social photos in addition to text can engage with customers posting authentic experiences and leverage these insights gathered “in the wild”. Ditto looked across several categories and discovered 6 common themes associated with high exposure/ engagement on social photos containing brands. 18 are featured in this report. Learn why photo listening can help brands tap into visual consumer conversations to inspire light-hearted yet strategic visual content that gets shared.

1. 6 Secrets to Social Photos
That Spark Brand Engagement
March 2015
Visual Search for Social

2. AUTHENTIC BRAND LOVE
A great product naturally inspires infectious enthusiasm

3. NORMAL CELEBRITY MOMENTS
Fans like to see celebrities buy groceries and diapers and watch Netflix

4. GUILTY PLEASURES
Public admissions of not-so-healthy habits help relieve guilt

5. PAMPERED PUPS
Nothing tugs at the heart strings more than puppies sharing owners passions

6. EXTREME SPORTS
Sports fans congratulate athletes by sharing their victory in social

7. TRENDING EVENTS
Brands in the know can engage in lighthearted yet strategic visual
conversation in real-time

8. WHY VISUAL LISTENING?
• 1.8 Billion photos are shared every day.
• Studies reveal the human brain retains only 20% of text but 80% of
visuals, and a 2014 Twitter study showed that including an image
results in a 35% percent increase in retweets.
• Of the brands Ditto identifies in public social photos, only 15%
reference the brand in text.
• Social photo “listening” in addition to text allows brands to engage
with customers posting authentic experiences and leverage these
insights to inspire relevant content that gets shared.

9. Request a live demo for your brand at
Ditto.us.com
Don’t miss the pictures!