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6 Secrets to Sharable Brand Photos

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Studies reveal the human brain retains only 20% of text but 80% of visuals. Brands that “listen” to public social photos in addition to text can engage with customers posting authentic experiences and leverage these insights gathered “in the wild”.

Ditto looked across several categories and discovered 6 common themes associated with high exposure/ engagement on social photos containing brands. 18 are featured in this report. Learn why photo listening can help brands tap into visual consumer conversations to inspire light-hearted yet strategic visual content that gets shared.

Published in: Marketing
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6 Secrets to Sharable Brand Photos

  1. 1. 6 Secrets to Social Photos That Spark Brand Engagement March 2015 Visual Search for Social
  2. 2. AUTHENTIC BRAND LOVE A great product naturally inspires infectious enthusiasm
  3. 3. NORMAL CELEBRITY MOMENTS Fans like to see celebrities buy groceries and diapers and watch Netflix
  4. 4. GUILTY PLEASURES Public admissions of not-so-healthy habits help relieve guilt
  5. 5. PAMPERED PUPS Nothing tugs at the heart strings more than puppies sharing owners passions
  6. 6. EXTREME SPORTS Sports fans congratulate athletes by sharing their victory in social
  7. 7. TRENDING EVENTS Brands in the know can engage in lighthearted yet strategic visual conversation in real-time
  8. 8. WHY VISUAL LISTENING? • 1.8 Billion photos are shared every day. • Studies reveal the human brain retains only 20% of text but 80% of visuals, and a 2014 Twitter study showed that including an image results in a 35% percent increase in retweets. • Of the brands Ditto identifies in public social photos, only 15% reference the brand in text. • Social photo “listening” in addition to text allows brands to engage with customers posting authentic experiences and leverage these insights to inspire relevant content that gets shared.
  9. 9. Request a live demo for your brand at Ditto.us.com Don’t miss the pictures!

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