The advent of virtual reality is intruding into the way digital marketing was being done. It had made brands to make their marketing to make an impression on the customers and they become more immersive and memorable.

1. Virtual Reality’s intrusion
into Digital Marketing
Presented By,
Mary Julia

2. 2016:The year of virtual
Reality
• Virtual Reality – Emerging as a powerful marketing tool
• VR Marketing is positioned at a vital transition point: the
beginning of the growth cycle
• VR has the potential to improve marketing efforts of brands
across the world.
• VR can engage consumers like never before through
experiential marketing and storytelling.

3. Impactful campaign creation
Immersive
Impactful
Memorable
Novel

4. Brands Can Delight Customers
by VR
Teach through Immersion
Use Immersion to stand out from the crowd
Eg. New York University - Virtual tour of Mars
Immerse your fans in the story
Eg. Game of Thrones – Experience of taking fans to the land of Westors
Show the customer what they are getting
Eg. VR Kitchen Experience Instant Caribbean Vacation
Eg. VR App to explore solitary confinement

5. How it is useful for Marketers
Keep the viewers immersed in Ad
Track eye movements of viewers to know
the part they’ve chosen to interact with
Leads to much higher forms of user
engagement
Customers can interact with content

6. VR – Scope of Enlightenment
Ways of using
VR
Tangible
Experience
Educational
Experience
Product
Experiences
Product
Extension
Market
Research
Commercial
Opportunities
Recruitment
Relationship
Building
Retail
Experience
Event
Experience

7. Ways of promoting Business
through VR
Holiday
Planning
Real Estate
Live Sports
Entertainment
Amusement
Part
Entertainme
nt
Automotive
Industry
Visual
Commerce

8. How Will VR change Online
Marketing?

9. Key Obstacles
Data
Management
Sophisticat
ion
User
Adoption