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Facebook Marketing for Brands

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Rodney Rumford: CEO of Gravitational Media presented on how brands have many different opportunities to reach the 67 Million facebook users.

Published in: Business, Technology
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Facebook Marketing for Brands

  1. Facebook: Marketing Opportunities for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com
  2. 66 Million Users 16,000+ Apps on platform Penetration: North America & England Time on site: Ave = ~ 20 minutes Typically college educated Multiple Opportunities to reach
  3. Frictionless WOMA Facilitates Customer Acquisition Quickly Low Cost of Client Acquisition Allows Demographic Targeted Marketing
  4. • Lead Generation • Brand Extension, Exposure & Loyalty • Commerce • Customer Engagement & Evangelism • Traffic • Fan Pages • Frictionless WOMA • Groups • Applications • Advertising: Targeted • Sponsored Groups: Min 100k Ad Spend
  5. Applications Groups Paid Groups Targeted Ads News Feed Ad Buys Pages Beacon Guerilla Execute with a Cohesive Strategy
  6. New way to micro-touch & communicate
  7. Where I’ve Been Travel Industry: 65K daily users Opportunity for brands to engage Relevancy
  8. 25,702 member 259 discussions Ways to spread
  9. Personal relevancy
  10. 18,884 Fans 523 Disc. 3240 Photos Products 4802 Wall Video Shwag
  11. Blockbuster Ad Minimum 100k Banner 1 per page Landing page
  12. Advertise in apps Adknowledge (Cubics), Lookery, Social Media, Appsaholic, etc. Check out relevant networks (Zynga, SGN) More coming
  13. Metrics: Determine What Matters Use Multi-Pronged Approach Target Market Measure Marketing Performance Engagement: Viral Multiplier Frequency of Return Fans, Conversations, Conversions…
  14. Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based Interaction: Value
  15. 1. Start At The End 2. Defined Business Opportunities & Objectives 3. Simplified and Engaging Application 10K foot 4. Application Strategy 1K Foot, Viral Tuning 5. Embrace Multiple Marketing Vehicles: Measure ROI 6. Continual Improvement & Measurement 7. Flexibility, Experimentation & Evolution
  16. Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174

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