1. Howe do we do it?
Lapsed Membership sample Script
Live:
“This is _________ from the (local branch) calling regarding your Emergency Roadside
assistance membership.
I noticed that it has expired. Is there any particular reason why?
I can go ahead and provide you, along with any drivers in your home with emergency road
side assistance. Let’s verify some of your information and get you back on track.
Who else in your home needs a membership aside from yourself?
Let’s put you all on auto renewal so you don’t have toworry about this in the future.”
Message:
The key to leaving a message are the inflections in your voice. A very slight sense of urgency is
a must.
“Hi this is________ with (Local branch) calling regarding your Emergency Road Side
Assistance / membership. Please return my call at your earliest possible convenience
at_______”
Member Call Back:
“Thank you for returning my call. I saw that your emergency road side assistance /
membership has expired.
Is there any particular reason why?
We want to make sure you are taken care of in the event of an emergency.
Who else in your family needs a membership aside from yourself?
Let’s put you all on auto renewal so you don’t have toworry about this in the future.