The document summarizes a TechSoup Connect event on using video to tell stories that create impact and build relationships. It provides details on the presenter, panelists, topics that will be discussed including keeping videos authentic and going DIY. It also lists upcoming event dates and contact information for chapter co-hosts. A panel discussion was held on creating a video to solve a problem or meet a goal. Community members were invited to join the chapter to learn about events and software discounts.

1. 4/7/2022
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Shayna Jurrens
Presenter
Tuere Tidwell
Panelist
Evett Ellis
Panelist
Chris Latzke
Panelist
Using Video to Tell Stories that
Create Impact and Build Relationships
Thursday, April 7, 2022 - Noon-1:15 pm (U.S. Central Time)
❖ It’s free
❖ Techies and non-techies welcome
❖ You can attend as many or as few events as you wish
Learn more about TechSoup Connect Free Events
https://events.techsoup.org/about-us/
Join the Minnesota & The Dakotas Chapter to get notices of events
https://events.techsoup.org/techsoup-connect-minnesota-dakotas/
Learn more about TechSoup and software discounts at
https://www.techsoup.org/
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2. 4/7/2022
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Chapter Co-Hosts
Please feel free to reach out and connect with us
Kathy Ahlers − Email: ahle0009@umn.edu
https://www.linkedin.com/in/kathyahlers/
Becky Schueller − Email: Becky@bemidjiconsulting.com
https://www.linkedin.com/in/rebecca-becky-schueller-133510a8/
Mary Ann VanCura − Email: maryann.vancura@yahoo.com
https://www.linkedin.com/in/maryannvancura/
TechSoup Event Save the Dates:
Upcoming Events for
Minnesota & The Dakotas
Sessions are Noon-1:15 pm Central Time
2022 Schedule (First Thursdays)
February 3, 2022
April 7, 2022
July 7, 2022
October 6, 2022
December 1, 2022
***Feel free to Suggest Topics & Speakers
Shayna Jurrens
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3. 4/7/2022
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Chris Latzke
Executive Director
Northwoods Battered
Women’s Shelter
Bemidji, MN
https://www.mnshelter.org/
Tuere Tidwell
Executive Director
& Board Chairwoman
Sisters Need A Place
Minneapolis, MN
www.sistersneedaplace.org
Evett Ellis
Executive Director
Support Within Reach
Bemidji, MN
www.supportwithinreach.org
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4. 4/7/2022
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create impact and build
relationships
Using video to Tell Stories that
With Shayna Jurrens of
storyhausnorth.com
Goal
Show you how to use
video strategically and
authentically to make an
impact.
Summary
1. Intro
2. Why video is powerful
3. Keeping it authentic
4. Going DIY
5. Panel: Solve a problem with
video.
Hi, I’m Shayna Jurrens
Marketing Video Creator, Owner | storyhausnorth.com
1. Youtuber at 13
2. BA in CommunicationStudies, minor in
Psychology
3. 5 years as a professional Video Producer,
Editor
4. Started storyhaus January, 2020
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Why Video Is Powerful (1/2)
● Video is a tool for connection
○ “I feel like I know them”
● Video conveys emotion strongly
○ Compare it to a blog post or a photograph
● Video is more engaging
○ Movement, eye catching
Why Video Is Powerful (2/2)
● On average, people spend 2.6x more time on pages with video than
without. (Wistia)
● Social video generates 1200% more shares than text and image
content combined. (G2 Crowd)
● Adding video to your emails can increase click rates by
300%. (Wistia)
● Viewers retain 95% of a message when they watch it in a
video, compared to 10% when reading it in text. (Insivia)
THE MATHS
Keeping it Authentic
HOW?
1. Tell real stories / learning moments
2. Incoporate your values, don’t
compromise
3. Don’t stretch the truth, use gimmicks,
rely on trends
4. Show personality
5. Show vulnerabilities
6. Imperfections welcome
7. Make content you’d want to watch
WHY?
1. Relatable
2. Build trust
3. Build relationships
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DIY video
Platforms:
TikTok
Instagram reels
Website*
LinkedIn / Facebook
Youtube
Ads
Types of videos:
Explain a process
Explain a service or product
Introduction video
Case Study
Testimonials / Success Stories
Origin Story
Industry education
Behind the scenes
Values
Meet employees
Meet the board
Day in the life
Trend
Get Creative!
So how do you choose what kind of video to make and
With video strategy!
what exactly is in the video?
Making a Strategic Video (1/2)
Use a Video Brief
a. Identify a goal
b. Message
c. Demographic
d. Distribution
e. Brand
f. Values
g. Story
h. Measurables
i. Call To Action
Example Project: Bethel
Houston, TX
Goal: Awareness
A new location and had low
awareness and strong values.
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Making a Strategic Video (1/2)
Example Video Brief
1. Identify a goal
a. Awareness
2. Message :
a. Community
3. Demographic
a. Hippies & Hip
Hop
4. Distribution
a. Website
5. Values:
a. Inclusion
6. Story
a. Vanessa’s
connection to
church over
time
7. Call To Action
a. Visit
Example Project: Bethel,
Houston, TX
https://vimeo.com/61115426
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Making your DIY video (1/6)
Done is better than perfect
Overview
1. Video Brief
2. Write a script / storyboard
3. Production planning
4. Shoot
5. Edit
DIY video (2/6)
script
1. Brainstorm ideas
2. Write for speaking, not reading
3. Show, don’t tell
4. Reference your brief
5. Less is more with your message
Script format example
1. Attention getter
2. Introduction
3. Main point 1
4. Main point 2
5. Main point 3
6. Ending
7. Call to action
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DIY video (3/6)
storyboard
Section Script/Talkin
g
Visual Audio Text
Attention
getter
Intro music
Captions
through out
intro Introduce
self
Clips doing
hobby
Middle
End Call to action
DIY video (4/6)
production
planning
1. Shot list
2. Schedule
3. Locations
4. People
5. Legal
6. Equipment
DIY video (5/6)
shooting footage
1. Shot list
a. based on storyboard
2. Distance
a. (close up, medium shot, long shot)
3. Movement
a. (up, down, left, right, dolly)
4. Lighting (more is more)
5. Variety for editing (more is more)
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DIY video (6/6)
Editing
1. Edit in the app (tiktok, reels)
2. Use free software (Rush)
3. Use professional software
(Premiere Pro)
● It’s an art! Create a feeling
● Timing, pace
● Practice
Panel
Questions: Type of Video
Ideas
Story Ideas
Goal or problem?
Audience?
Brand/Values?
People to include?
Working with
1. Full productions
End to end video production with
production crew or DIY shooting
1. Video Business Card Package
2 minute introduction video
1. Consulting
Strategy, Storytelling
3. Coaching/Tutoring
DIY help
3. Creative Direction Scriptwriting
4. Video Editing
5. Animation
shayna@storyhausnorth.com
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10. 4/7/2022
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1 Minute Community Updates
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share announcements and
resources with your colleagues
Good News!
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12. 4/7/2022
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He/She/They/Them – We’re Looking for a Few Good People!
◆ Join the Minnesota & The Dakotas Chapter to get notices of events
https://events.techsoup.org/techsoup-connect-minnesota-dakotas/
◆ Suggest Topics and/or Speakers – Kathy Ahlers, Becky Schueller, Mary Ann Van Cura
◆ Have Some Topic Know-How? Volunteer Yourself!
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Miigwech!
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