1. online distance learning strategy &
programme development
CAPDM is an ideal partner for developing online learning businesses
and programmes with universities and professional associations.
strategy
content
delivery
design
Complete modelling of distance learning as a strategic business addition
Unify academic, business and IT directors around new business plans
Couple learning with information architectures and open standards
Invest in richly interactive course content and didactic components
Develop highly reusable content and ‘write once’ content masters
Build and maintain digital publishing workflows and asset repositories
Design functionality that exactly matches the learning requirements
Satisfy demand for more flexible course designs and delivery
Easily include custom designs and implementations for specific needs
Deliver content for use and re-use on all platforms & formats
Operate cost efficient, scalable and repeatable production workflows
Adopt a single-solution for all your publishing and delivery needs
Why? We have an
established track record
of success spanning more
than two decades. For
example, our world-leading
consultants and developers
designed and produced
the largest online MBA
programme in the World.
To date CAPDM has:
produced more than 20 full online learning programmes with
distance learning pedagogies;
produced more than 200 individual online courses and interactive
learning experiences;
helped universities and colleges to deliver education to thousands
of students in more than 160 countries;
created sustainable online distance learning businesses for a
number of universities.
capture . author . publish . deliver . manage

2. capdm model & digital strategy
future-
proofing
&
technology
agnostic
enquiries@capdm.com | +44 (0)131 477 8620 | www.capdm.com
CAPDM has been developing business and programmes in distance
learning for more than 20 years.
Much has changed in that time, particularly the many transient
technologies used for authoring and delivery.
We design ‘fit for purpose’ learning
materials and manage them using
open information standards. This
protects you from ongoing changes
in authoring methods, delivery
formats and learning platforms.
In short, with CAPDM, you
always deliver from intelligent
open standards down into today’s formats and platforms .
CAPDM tools and
expertise complement the
knowledge and experience of the
learning technology and IT teams I
manage, and provide a solution to get
high quality online distance learning
programmes to market in a tight
timescale.
Michael Kerrison, Director of Academic
Development, University of London
International Programmes
Open standards for all content
Integrate external content
Clean separation of design &
development from delivery
Single masters, revision
control content
Highly reusable content repository
Consistent styling/quality
Scalable, repeatable production
Develop independently of
delivery platforms & formats

3. enquiries@capdm.com | +44 (0)131 477 8620 | www.capdm.com
ACADEMIC BUSINESS ICT
international
—— Delivering/supporting education
globally to develop sustainable
income streams
—— Delivering your brand to global
markets
—— Business models that minimise
exposure to market failure and
unsustainable administration costs
asset building
—— Cost-effective course production
delivery from single-source
masters and cloud hosting
—— Scalable business growth model
—— Clear business models for
agents & other business partners
quality
—— Consistently delivered quality
across all platforms, devices - even
languages
—— Continuous/traceable quality
control
—— Distinctive content and feature
rich designs
benefits
—— Experience: successful
implementations of sustainable
online distance learning
—— Secure: revision controlled asset
repository
—— Proven: used to build businesses
for other institutions many times
independent
—— Independence from proprietary
learning environments, publishing
formats & tools
—— Adoption of ISO/W3C standards
—— Ensure all delivery options
are open, including
accessible learning materials
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holistic
—— Cloud application for all course
content production/management
work
—— Output to print, online & mobile
devices
—— Inclusive: usable outsourced or in-
house by multiple production teams
quality
—— Centralised, automated course
production processes for efficiency,
flexibility & scale
—— All outputs traceable/repeatable
—— Information in a managed
repository of single content masters
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benefits
—— Training & support: pathways for
staff development
—— Technology agnostic: no proprietary
hooks
—— Automated: batch publishing/
delivery solutions to provide
scalable & repeatable quality
strategy
—— Holistic business/programme
development model to fit budgets,
resources & capabilities
—— Scalable development for online
distance, blended & on-campus
use
—— Rich pedagogic designs & student
learning experience
pedagogy
—— Proven course designs & support
for global blended/online delivery
—— Supported/motivational student
experiences
—— Personalised delivery to
accommodate individual learner
preferences/needs
quality
—— Design & delivery focussed on
student outcomes
—— Continuously maintained/updated
knowledge base & learning
materials repository
—— Support for online, print & mobile
delivery preferences
benefits
—— Secure ownership: all assets readily
reused & developed further
—— Adaptable: deliverable to meet
multiple, varied requirements
—— Collaborative: promotes
collaborative development
benefits for all decision makers

4. enquiries@capdm.com | +44 (0)131 477 8620 | www.capdm.com
flexible pricing options - no surprises
try before you commit
Take advantage of our fixed-cost pilot project offer.
Develop one complete course or module with us and use it as a design
exemplar or MOOC. We’ll host and support it for you for a whole year at no
cost. Afterwards you can walk away with all assets developed, or build on
what was successfully created.
Our pricing is designed to be predictable, controllable & scalable.
You are kept in control of costs at all times - able to accurately budget for
present and new work. There will be no surprises.
CAPDM are a
trusted partner delivering
leading edge online learning
solutions. They also provide ex-
tensive staff development options,
and delivery of a complete pack-
age for our needs.
Tom Duff, Educational Development,
University of West of Scotland
clients
include
How we set prices
1. List all one-off setup costs then fix the price of
each.
(i.e. business consultancy, content module
design, repository and publishing system setup/
installation; delivery environment setup/styling)
2. Determine then fix the full content development
costs using either volume related menu-priced
services, or set average module production prices.
3. Detail the ongoing hosting, support
and management costs, or the handover
costs for in-house adoption.
We also pass on to you the full cost benefits of
cloud computing and batch publishing tools.
typical first programme
development workflow
design &
author the
materials
2
develop &
publish the
programmes
3
develop
strategies
& plans
1
support &
administer
the students
4
create a
digital
course
repository