Marketing presentation for Coca Cola products: Student Assignment

1. Client Pitch Presentation
Martin Miller
MKT/571
University of Phoenix
February 08, 2016
John Schaeffer

2. Considerations
• Considering making use of the Coca Cola beverage as an item for
consumption.
• The Thirst-quencher Coca Cola uses IMC as a means of
communicating with its target.
• It’s the forerunner corporation in 360 degree communications
because it promptly became aware that it had to intermingle with
its buyers to form links and search to find new potential links .
• The communication blueprint is amended by concerning the
market, the public, the potential, and the placing of the product.

3. Considerations (continued)
• Cold drink Coca Cola is eager to be near to its buyers, to be a
measure of the day-to-day life cycle, to grow into a sort of ritual
committed to precise instants; for that Coca Cola practices social
marketing to form sentiments and relationship with buyers, e.g. it
raises money for collective causes such as natural disasters ("Giving
Back: The Coca-Cola Company," 2015).
• Correspondingly it continually concentrates on pleasure and
entertainment being the foremost message that Coca intends to
convey. The corporation adapts its message to influence bull's eye
markets centered on values like partaking in contentment, fun, and
the tradition of drinking cola.

4. The Promotional Mix: Tools of IMC:
• Advertising: Thirst-quencher Coca Cola practices the theory of
aggressive marketing to endorse its merchandises. As a result,
marketing is the most significant selling tool for the corporation;
since, it must accommodate mass buyer bazaars. The enterprise
brings together diverse melodies and impressions to wholesale its
creation and publicize largely in electronic media and home-based
publicity.

5. The Promotional Mix: Tools of IMC
• Personal Selling: Thirst-quencher Coca Cola applies direct
marketing in various forms. Primary the business develops
partnerships with different eateries, film cinemas and hotels, to
stock its produce. Therefore, when a patron commands a beverage,
the solitary brand existing is the beverage Coca Cola, which induces
patrons to accept a beverage from that trademark. In doing so, the
liquid refreshment eliminates former competition, and retains the
added commerce, or diners, repeatedly purchasing Coca Cola
merchandises.

6. The Promotional Mix: Tools of IMC
• Publicity/Public Relations
• Sales Promotions: A sales promotion is an action that is applied to increase the
transactions of a merchandise or service momentarily. Coca Cola run its sales
promotion in more than one way to rapidly upturn trades.
• Direct Marketing
• Interactive/Internet Marketing: Thirst-quencher Coca Cola makes good use of
the World Wide Web to sponsor its goods ("Coca-Cola journey homepage: The
Coca-Cola Company," 2015). The establishment maintains its own Internet site,
which is rather unassuming to pilot through. The Internet site lets consumers
become collaborative through different games, challenges, spending, and
through an unusual segment of the site that facilitates patrons to learn how to
support the community.

7. Print Ad
Great taste! Great price! Satisfaction guaranteed! Join in the tradition
of drinking Coca Cola products and reap the rewards. For more
interactive fun visit our website at http://www.coca-
colacompany.com/.
Image source:
https://www.bing.com/images/search?q=Adult+Coca-
Cola&view=detailv2&&id=BB15B21EDFDD445A0E9331A95213C1552
CE5B343&selectedIndex=5&ccid=lR6AMgjA&simid=60804642800907
4502&thid=OIP.M951e803208c0604984511e566129e321o0

8. References
Coca-Cola journey homepage: The Coca-Cola Company. (2015).
Retrieved from http://www.coca-colacompany.com/
Giving Back: The Coca-Cola Company. (2015). Retrieved from
http://www.coca-colacompany.com/giving-back/
Peter Gregson Studio. (2015). Coca-Cola girl models [Pin up].
Retrieved from
https://www.bing.com/images/search?q=Adult+Coca-
Cola&view=detailv2&&id=BB15B21EDFDD445A0E9331A95213C1552C
E5B343&selectedIndex