This Powerpoint describes a plan for the Home Depot to optimize their social media usage through Google Plus and increase their reputation of being one of the best customer serviced based companies out there.

1. Home Depot & Social
Media
By: Nick Lusk

2.  The Home Depot is one of the biggest if
not the biggest name in hardware.
 We are looking to optimize our social
media usage to get an upper hand on
other leading competitors.
 We are looking to make the main goal of
our social media usage to connect and
create a type of customer service that has
never been seen before.
Social Media Goals

3.  Our company has already made an impact
in social media with our advanced
marketing team but there is always the
next step.
 We are looking to make that next step on
Google.
 We are looking to make an interactive
network for customer, employees, and
experts to connect and help each other.
Home Depot

4.  We see Google Plus as the next big thing
and it is a perfect website for the market
we are trying to penetrate.
 Google Plus is a more mature version of
Facebook in our eyes and we feel as
though this will be our platform to
connect everyone within our company and
customers as well.
Google Plus

5.  Google Plus offers a feature called circles.
It is a way to connect people who are in a
similar target market.
 We feel as though we create a team that
can be an administrator on our circle and
if any content that we do not approve of
go on there we can get rid of it.
 We think circles present an opportunity
unlike any other social media outlet out
there.
Circles

6.  We feel as though circles has the most potential
of any other site out there.
 This platform creates a forum where any person
who is in our circle can post questions if they
need help around the house. Our experts and
employees can post back offering helpful
suggestions and suggest products that are
avalible in our stores that will fix their problems
and give them a price as well.
 This is the kind of customer service that we are
looking to create that will be unmatched by
anyone else in our field.
Potential

7.  We feel as though everyone who has
something to fix and has a Google Plus
account will join our circle.
 We are hoping to gain around 20,000
members in our circle the first month and
hoping for increased growth month by
month.
 We feel as though at the end of the year
we will have over 250,000 users in our
circle.
Members

8.  We will be hiring approximately 4 social media experts to
run our new system and keep it running smoothly and to
monitor the content that goes on it just in case any red
flags are raised.
 We need a budget of $240,000 a year to pay their salaries.
Nothing for the system itself because Google Plus is free.
 We will need to add another $100,000 to our budget to pay
our experts to help out with the online customer service.
We will provide incentives to our experts that we already
have hired and set up a system where if they satisfy a
customers question and that customer marks the situation
as satisfied they will receive a bonus on their check of
around $5 per satisfied response with a ceiling of $500 per
employees each year
Budget

9.  We feel as though you can not truly
measure what our company profits from
this.
 We are looking to gain an edge in
customer service on this forum and it will
give us an upper edge on any other
leading competitor.
 Customer Service has always be a main
goal of our company and this is the next
step that needs to be made.
Profits

10.  Our company is always looking to help out
with our customer base.
 We hope that this new forum will become the
home front of customer service and a
example for other companies to follow.
 We appreciate our workers and hope our new
incentive program will boost team moral.
 We feel as though this new system will please
everyone and we are looking for this to help
out our customer base the most.
Home Depot