Building Awesome Product Teams
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Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs.
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Building Awesome Product Teams
- 2. @BFGMARTIN
- 3. THIS IS NOT ABOUT A HERO PRODUCT MANAGER @BFGMARTIN
- 4. THIS IS NOT ABOUT A GENIUS DESIGNER @BFGMARTIN
- 5. THIS IS NOT ABOUT AN AMAZING BOSS @BFGMARTIN
- 6. THIS IS NOT ABOUT ME @BFGMARTIN
- 7. PRODUCT MANAGEMENT IS NOT ABOUT PRODUCT @BFGMARTIN
- 8. PRODUCT MANAGEMENT IS ABOUT PEOPLE @BFGMARTIN
- 9. THIS IS ABOUT THE TEAM @BFGMARTIN
- 11. COMPLIMENTARY SKILLS You are here Customer Technology Business @BFGMARTIN
- 20. DIVERSE @BFGMARTIN DIVERSE TEAMS ARE BETTER AT SOLVING PROBLEMS SCIENTIFIC AMERICAN, UNIVERSITY OF MICHIGAN, NORTHWESTERN UNIVERSITY, and many more
- 22. DIVERSE @BFGMARTIN DIVERSE COMPANIES ARE 35% MORE LIKELY TO OUTPERFORM MCKINSEY, 2018
- 23. PRODUCT IS A TEAM SPORT @BFGMARTIN Product UXDev
- 24. WE ALL OWN THE PRODUCT @BFGMARTIN Product UXDev
- 25. “IF YOU’RE ONLY USING YOUR ENGINEERS TO CODE, YOU’RE ONLY GETTING HALF THEIR VALUE ” -MARTY CAGAN @BFGMARTIN
- 31. @BFGMARTIN
- 33. @BFGMARTIN IMAGINE MAKING A BUSINESS CASE FOR THE RESEARCH YOU NEED FOR A BUSINESS CASE
- 34. 2SET THE TEAM UP FOR SUCCESS #PRODUCTTANK @BFGMARTIN
- 35. WHAT MAKES A TEAM SUCCESSFUL? @BFGMARTIN
- 38. PSYCHOLOGICAL SAFETY More likely to admit mistakes take on new roles & challenges harness new, diverse ideas challenge the status quo @BFGMARTIN
- 39. WHAT MAKES A TEAM MOTIVATED? @BFGMARTIN
- 42. MOTIVATION Autonomy Mastery Purpose Our desire to be self directed - increases engagement over compliance @BFGMARTIN
- 43. MOTIVATION Autonomy Mastery Purpose The urge to get better skills - and master our craft. @BFGMARTIN
- 44. MOTIVATION Autonomy Mastery Purpose The desire to do something that has meaning and is important. @BFGMARTIN
- 46. WHAT IS THE BEST WAY TO LEAD? @BFGMARTIN
- 48. LEADERSHIP Authoritative Participative Delegative Clear expectations Decisions with little input Task driven @BFGMARTIN
- 49. LEADERSHIP Authoritative Participative Delegative Works well when labor is low skilled and leader has all the knowledge and experience @BFGMARTIN
- 50. LEADERSHIP Authoritative Participative Delegative Hands on guidance Gets input but makes final decision Collaboration driven @BFGMARTIN
- 51. LEADERSHIP Authoritative Participative Delegative Modern management theory, where workers have some knowledge but retains decision making at top. @BFGMARTIN
- 52. LEADERSHIP Authoritative Participative Delegative High level guidance Autonomous decisions People driven @BFGMARTIN
- 53. LEADERSHIP Authoritative Participative Delegative Autonomy works well for creative jobs and knowledge workers. @BFGMARTIN
- 54. AUTONOMY Autonomy motivates better scales better is quick and nimble @BFGMARTIN
- 55. AUTONOMY Your team is smarter than you closer to the customer than you @BFGMARTIN
- 58. SETTING GOALS COMPANY GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS TEAM GOALS TEAM GOALS @BFGMARTIN
- 59. SETTING GOALS TEAM A GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS TEAM B GOALS INDIVIDUAL GOALS INDIVIDUAL GOALS VISION COMPANY GOALS GAP @BFGMARTIN
- 63. FOCUS ON OUTCOMES “PEOPLE DON'T WANT A QUARTER-INCH DRILL, THEY WANT A QUARTER-INCH HOLE.” -THEODORE LEVITT @BFGMARTIN
- 64. DEFINE THE PROBLEM “IF I HAD ONE HOUR TO SAVE THE PLANET, I WOULD SPEND 59 MINUTES DEFINING THE PROBLEM, AND ONE MINUTE RESOLVING IT” -ALBERT EINSTEIN @BFGMARTIN
- 65. SOLVE THE PROBLEM “UNDERSTAND THE PROBLEM AT A DEEP LEVEL. THEN SUCCESS IS EASY TO ARTICULATE, BECAUSE YOU KNOW WHAT IT'S LIKE WHEN THAT PROBLEM IS SOLVED.” -KEN NORTON @BFGMARTIN
- 67. @BFGMARTIN THE #1 ANSWER IN PRODUCT? IT DEPENDS.
- 68. @BFGMARTIN PRODUCT LEADERSHIP IS ABOUT CONTEXT
- 69. QUANT VS QUAL 0 17.5 35 52.5 70 0 25 50 75 100 APRIL MAY JUNE JULY WHAT HAPPENED WHY IT HAPPENED @BFGMARTIN +
- 72. DISCOVERY VS DELIVERY “THERE IS NOTHING QUITE SO USELESS AS DOING WITH GREAT EFFICIENCY SOMETHING THAT SHOULD NOT BE DONE AT ALL.” -PETER DRUCKER @BFGMARTIN
- 73. DISCOVERY VS DELIVERY Agile Lean Six Sigma Prince IIWaterfall Kanban Scrum @BFGMARTIN
- 75. Ethnographic Research DISCOVERY VS DELIVERY Agile Lean Six Sigma Prince IIWaterfall Kanban ScrumDesign Thinking Design Sprints Discovery Sprints Dual-track Agile @BFGMARTIN
- 76. Delivery Discovery Measure Outcomes Define Problems Design Solutions Experimentation @BFGMARTIN
- 77. DISCOVERY VS DELIVERY Build the thing right Build the right thing @BFGMARTIN
- 79. BEWARE THE DOGMA “WE VALUE RESPONDING TO CHANGE OVER FOLLOWING A PLAN” -AGILE MANIFESTO @BFGMARTIN
- 81. “DON’T FORGET THAT PEOPLE MAKE THE STUFF. RELATIONS MAKE THE BIGGER STUFF. GET THE RELATIONS AND PEOPLE PART RIGHT, FIRST. THE REST WILL FOLLOW.” -JOHN MAEDA @BFGMARTIN
- 82. 1. ASSEMBLE YOUR TEAM DIVERSE, CROSS-FUNCTIONAL, CO-LOCATED 2. SET THEM UP FOR SUCCESS PSYCHOLOGICAL SAFETY, AUTONOMY, PURPOSE 3. PICK THE RIGHT PROCESS BALANCE DISCOVERY VS DELIVERY @BFGMARTIN
- 83. 1. HIRE SMART PEOPLE 2. GET OUT OF THE WAY 3. FOCUS ON OUTCOMES 132 @BFGMARTIN
- 84. PRODUCT MANAGEMENT IS NOT ABOUT PRODUCT @BFGMARTIN
- 85. PRODUCT MANAGEMENT IS ABOUT PEOPLE @BFGMARTIN
- 86. FOLLOW ME ON @BFGMARTIN GET THE BOOK AT PRODUCTLEADERSHIPBOOK.COM LEARN MORE AT MINDTHEPRODUCT.COM THANK YOU! “If you build products, you need this book.” DES TRAYNOR, CO-FOUNDER of INTERCOM “invaluable for leveling up your execution” RYAN FREITAS, FACEBOOK “the leadership guide I never had" KEN NORTON, GOOGLE VENTURES