Basic presentation for Board on "What is Strategic Planning?" and "Why is it important for your organization?"

1. Strategic Planning
Board of Directors
January 2016
Presentation by
Marsha Smith

2. What is a Strategic Plan?
Setting out in clear and unambiguous terms the plan of
action to take the organisation in a particular direction
* Strategic)planning)is)the)responsibility)of)the)execu5ve)team)
(Directors)and)Management),)to)iden5fy)both)external)and)
internal)influences)that)affect)the)organiza5on)
)
* Ensures)fulfillment)of)the)organiza5on’s)purposes)
)
* Strategic)planning)gives)the)organiza5on)its)path;)without)it,)
there)is)a)strong)likelihood)that)the)organiza5on)will)driG)

3. Roles in the Planning Process

4. Strategic Planning Process
* Where do you want to be next year, or 3 years from
now?
* What do you want your organization to be? Who will
be involved? What kinds of programs do you want to
provide?
* How will you get there?
* What do you need to get there?
* What barriers might you encounter?
* How will you deal with them?

5. Developing a Strategic Plan

6. Need for Change
* Performance gaps
* New technology
* Identification of opportunities
* Reaction to internal and external
pressures
Text

7. Strategic Objectives
* Establish performance metrics for program
evaluation and improvement to increase value
* Increase capacity through improved membership
engagement
* Improve on non-profit sector knowledge and
competencies of staff and Directors
* building brand identity and awareness of
organizations mission and values within the
community
* New initiatives need to support the clubs mission
statement and guiding values

8. Barriers to Effective
Strategic Implementation
Minimal use of environmental scans and program data to
determine gaps/needs
Limited capacity building prior to strategy implementation
No established means to evaluate program success and
causes of failures
Historical focus on operational and budgetary issues, as
opposed to focusing on new strategic directions

9. Performance Metrics
* Annual Membership Survey
* Staff Survey
* Management Survey
* Annual Board Assessment
* Establish Program Benchmarks
* Athlete performance
* Member satisfaction
How will we measure success?