It's back-to-school time, and that applies to exhibit marketers, too! Remember the lessons from that first day of school, way back in kindergarten? Let's go back to the basics with these 10 tips ... by Marlys Arnold, Exhibit Marketing Strategist Author of Build a Better Trade Show Image Host of the Trade Show Insights blog-cast Founder & host of the Exhibit Marketers Café www.exhibitmarketerscafe.com

1. Back-to-School Lessons
for Exhibit Marketers
Remember your lessons from the 1st
day of school? Sometimes we
just need to go back to the basics.
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© 2002-2012 Marlys K. Arnold

2. Back-to-School Lessons for Exhibit Marketers
1. Stand up straight.
When you slouch, you lose credibility.
Stand tall & proud of who you are
& what you represent.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

3. Back-to-School Lessons for Exhibit Marketers
2. No gum chewing.
... Or eating, or drinking in the booth.
Period.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

4. Back-to-School Lessons for Exhibit Marketers
3. Don’t shove.
... Brochures, giveaways, or anything
else at people as they pass
by your booth.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

5. Back-to-School Lessons for Exhibit Marketers
4. “If you can’t say something
nice, don’t say anything at all.”
You won’t win people over by running down
competitors. Point out benefits of your
product without bashing anyone else’s.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

6. Back-to-School Lessons for Exhibit Marketers
5. Play fair!
Your selling activity should be confined
to your own exhibit space.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

7. Back-to-School Lessons for Exhibit Marketers
6. Hold hands when you
cross the street.
Everything works better when you
work as a team.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

8. Back-to-School Lessons for Exhibit Marketers
7. You can never have too
many crayons!
Don’t limit your imagination –
creativity is important!
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

9. Back-to-School Lessons for Exhibit Marketers
8. You can always count on
recess & naptime.
T plenty of time for breaks to
ake
re-energize yourself during the expo.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

10. Back-to-School Lessons for Exhibit Marketers
9. T turns.
ake
Talking, that is. In fact, you should
do more listening than talking
in your booth.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold

11. Back-to-School Lessons for Exhibit Marketers
10. Put things back when
you’re done.
Remember that you’re part of a team
& make it easy for other members
to do their jobs.
www.ExhibitMarketersCafe.com
© 2002-2012 Marlys K. Arnold