Ask Why and What - Innovation Quality Part 4

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Quality activities in innovation environments are frequently reported to seriously mess up innovation performance. After lengthy and heated discussions, quality systems without any economic value but with a serious negative impact on innovation performance are installed, permanently impeding innovation processes. On closer look many of the poorly performing innovation quality systems have one thing in common – a strong focus on “How” topics.

Leadership & Management

All rights reserved by HENRICH Life Science R&D Consulting
Innovation Quality – Part 4
Ask “Why” and “What”

Executive Summary
Regulated quality is “How” focused
• “Why” and “What” considerations pointless
• “Why” and “What” regulated by laws and regulatory bodies
Innovation quality hardly regulated – exploit that freedom
• start with “Why” “Why invest in Innovation Quality?”
• follow with “What” “What should be achieved?”
• end with “How” “How to achieve quick and cheap?”
Innovation Quality allows to ask “Why” and “What”.
Exploit that freedom.
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 2

“Why” and “What” Filter
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 3
Conceivable
Q-Topics
„Why“
Filter
“Why”
Match
„What“
Filter
“What”
Match
„How“
RULES
FORMS
DOCS

“How” Focus I
• How …
• …many forms to fill?
• … many signatures per form?
• … many copies to archive?
• … many revisions per year?
• “How” Focus in Innovation Quality
• frequently creates a quality veneer
• rarely creates value adding quality
• Starting with ”How“ question – loss of opportunity.
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 4

“How” Focus II
• “Why” and “What” define
• Innovation risk level
• Investment in quality
• Both topics beyond decision competence of normal teams
• Management guidance required
• “How” is the battlefield of lower hierarchy
• How many, how often, how much time to spend, …
• “How” just leads to the lowest common denominator
• Decide ”Why“ and “What” first, discuss “How” last.
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 5

“HOW” vs. “WHY” and “WHAT”
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 6
HOW WHY WHAT
… many forms to fill? … fill a form at all?
… not use a faster alternative?
… is achieved by filling the form?
… is the form’s use once filled?
… many signatures? … is a signature necessary?
… not use an e-signature?
… is the signatures meaning?
… is changed by the signature?
… many copies to archive? … archive at all?
… not archive electronically?
… is the archives purpose?
… use of archive is expected?
… many revisions per year? … run a routine revision?
… not switch to cause driven?
… exactly is revised?
… is the revisions impact?

A “Why” Definition
• Innovation requires frequent investment decisions
• wrong decisions may cause waste of resources
• wrong decisions may kill innovation opportunities
• wrong decisions will endanger business
• Therefore, Management invests in Innovation Quality
• to guarantee a reliable decision base
• to minimise waste due to wrong decisions
• “Why” - Management Rational and Commitment.
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 7

A “What” Definition
• False positives caused the majority of wrong decisions
• false positives will be eliminated
• quality measures aiming at avoidance of false positives
have the highest priority
• Innovation investment is triggered by candidate ranking
• innovation results will be precise and reliable enough to
allow a consistent ranking
• “What” should to be achieved.
06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 8
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Ask Why and What - Innovation Quality Part 4

2. Executive Summary Regulated quality is “How” focused • “Why” and “What” considerations pointless • “Why” and “What” regulated by laws and regulatory bodies Innovation quality hardly regulated – exploit that freedom • start with “Why” “Why invest in Innovation Quality?” • follow with “What” “What should be achieved?” • end with “How” “How to achieve quick and cheap?” Innovation Quality allows to ask “Why” and “What”. Exploit that freedom. 06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 2

4. “How” Focus I • How … • …many forms to fill? • … many signatures per form? • … many copies to archive? • … many revisions per year? • “How” Focus in Innovation Quality • frequently creates a quality veneer • rarely creates value adding quality • Starting with ”How“ question – loss of opportunity. 06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 4

5. “How” Focus II • “Why” and “What” define • Innovation risk level • Investment in quality • Both topics beyond decision competence of normal teams • Management guidance required • “How” is the battlefield of lower hierarchy • How many, how often, how much time to spend, … • “How” just leads to the lowest common denominator • Decide ”Why“ and “What” first, discuss “How” last. 06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 5

6. “HOW” vs. “WHY” and “WHAT” 06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 6 HOW WHY WHAT … many forms to fill? … fill a form at all? … not use a faster alternative? … is achieved by filling the form? … is the form’s use once filled? … many signatures? … is a signature necessary? … not use an e-signature? … is the signatures meaning? … is changed by the signature? … many copies to archive? … archive at all? … not archive electronically? … is the archives purpose? … use of archive is expected? … many revisions per year? … run a routine revision? … not switch to cause driven? … exactly is revised? … is the revisions impact?

7. A “Why” Definition • Innovation requires frequent investment decisions • wrong decisions may cause waste of resources • wrong decisions may kill innovation opportunities • wrong decisions will endanger business • Therefore, Management invests in Innovation Quality • to guarantee a reliable decision base • to minimise waste due to wrong decisions • “Why” - Management Rational and Commitment. 06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 7

8. A “What” Definition • False positives caused the majority of wrong decisions • false positives will be eliminated • quality measures aiming at avoidance of false positives have the highest priority • Innovation investment is triggered by candidate ranking • innovation results will be precise and reliable enough to allow a consistent ranking • “What” should to be achieved. 06.06.2018 All rights reserved by HENRICH Life Science R&D Consulting 8 Quick and cheap Quality does not work? Frequently caused by confusing Tools and Concepts. More to this later on.

Ask Why and What - Innovation Quality Part 4

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