An overview of Behavior Flow Reports in Google Analytics, why you need them and how to read them to track a site user's journey.

1. Behavior Flow Reports in Google Analytics

2. What is Behavior Flow?
1. A feature in Google Analytics
2. Visualizes a path user flow from page to page
3. Can be a single page or multiple pages
4. Is used to track the how a user navigates on
your site
5. Includes the landing and exit page

3. Purpose of Behavior Flow
Reports
Two basic reasons
❖Identifies the most engaging content on your site
❖Identify problem areas and potential content issues

4. How to Access?
For accessing behavior reports
I. Login to analytics account
II. Navigate to reporting tab
III.Click Behavior >> Behavior Flow

5. Using Behavior Flow Reports
You can view the behavior flow reports in four ways
1. Content Grouping
2. Automatically Grouped Pages
3. Events
4. Pages & Events

6. 1. Content Grouping
To view flow reports for content grouping you have to create
content grouping.
For creating content grouping navigate to
admin >> view >> content grouping

7. Once you select content grouping as view type, flow reports
will show how a user navigates according to content groups
This will identify the potential content groups

8. 2. Automatically Grouped Pages
Automatically grouped pages are the by default grouped
pages by google analytics
This will show flow reports about similar pages grouped by
GA

9. 3. Events
Selecting view type as event will show flow reports according
to the events a user completed during his/her visit
For viewing flow reports according to event type, you must
have setup events in your GA account
This will also show the events that are more engaging the user

10. 4. Pages & Events
Pages & event view will show the performance of pages and
events together

11. Structure of Behavior Flow
Behavior flow reports consist of Nodes, Connections & Exits
➔Nodes are points through which traffic flows & each node
represent different dimension according to the view
➔Connections represent the path from one node to the
next and the volume of traffic it takes
➔An exit indicates where the user left the site

12. Conclusion
Behavior flow reports are more helpful when you want to
measure content engagement and the content that is most
popular.
For reading the related article visit :
http://marketlytics.com/blog/behavior-flow-reports-google-
analytics