Recently a survey was conducted by Crown Records Management asking consumers their awareness and attitudes towards GDPR.

1. The power of memory
www.crownrms.com
BUSINESSESAREPUMPINGUPFORGDPR–
BUTISTHEBRITISHPUBLICREADY?
Who are GDPR aware?
BRITSWILLBEMORESELECTIVEABOUTWHO
GETSTHEIRPERSONALDATAAFTERGDPR
How selective will Brits be with their data after GDPR?
12%
choose not to give their personal information to anybody.
33%
only give personal data to companies they trust.
14%
are more likely to share their information as they will feel more confident about having control over it.
19%
will not change anything.
34%
will be selective about who they permit to use their personal information.
6 most annoying ways data is managed
cold sales calls
60%
personal details
being sold to
companies
48% targeted
online adverts
33%
small print
33%spam emails
40%
junk mail
27%
37MILLIONBRITSCOULDASKFORPERSONAL
DATATOBEEDITEDORDELETEDAFTERGDPR
ADATABREACHCANDAMAGEACOMPANY'S
REPUTATIONFOROVERAYEAR!
Survey commissioned by Crown Records Management in 2018 and undertaken by Censuswide. 2021 consumers surveyed.
REQUESTYOURGDPR
READINESSASSESSMENTNOW!
39%of consumers
53%of business
owners
Explicit consent
Right to be forgotten
Rectify their personal data
Obtain and use personal data
51% consumers are aware of:
85%are careful
81%need
permission
Consumers are becoming
more selective about who
gets their personal data
How careful are
consumers with
their data?
Consumers asking companies to edit/delete their data
of Brits will ask for their data
to be deleted after GDPR71%
0845 721 2177
would withdraw their custom
after a data breach78%
Unsure21%
Will ask71%
Will not ask8%
THE COMPANY’S REPU
TATION
1–2
YEARSDAMAGETO
32.5%
THE COMPANY’S REPU
TATION
N
ODAMAGETO
13%