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MarTech Market Research

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MarTech Market Research

Read about MarTech Spending at fourquadrant.com/marketing-technology-research-findings/

- Brands are spending 16% of their marketing
budgets on marketing technology

- The MarTech market could be worth more than $34B

- Brands expect MarTech budgets to rise by 10% over the next 12 months

- 50% of brands don’t have all the MarTech tools they need

Included in this deck:
- MarTech Spend
- Plans for MarTech
- Barriers to Implementing MarTech
- Internal MarTech Skills
- Data Skills for MarTech
- MarTech Takeaways

Digital marketing ad spend has increased from $88M to $157M which is 31% of total global ad spend

Brands are spending an average of 16% of their marketing
budgets on marketing technology; 7% in-house and 9% outsourced.

MarTech spend is currently being focused on email marketing, with 85% of brands currently using a tool for email, and almost 75% using a tool for social media marketing.

Outsourced MarTech spending is primarily focused on analytics, measurement and insights

READ THE FULL POST OF DIGITAL TRANSFORMATION
https://www.fourquadrant.com/b2b-digital-business-transformation/

IT SPENDING RESEARCH
https://www.fourquadrant.com/go-to-market-it-spending-research/

FREE GTM TEMPLATES
https://www.fourquadrant.com/free-marketing-templates/

GTM PROCESSES
https://www.fourquadrant.com/go-to-market-planning-templates/

GTM RESOURCES
https://www.fourquadrant.com/marketing-resource-blog/

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MarTech Market Research

  1. 1. Go to market resources @ fourquadrant.com MarTech Market Research US & UK
  2. 2. Go to market resources available @ www.fourquadrant.com MarTech Market Research – MarTech Spend Source: WARC
  3. 3. Go to market resources available @ www.fourquadrant.com MarTech Market Research – MarTech Plans Source: WARC
  4. 4. MarTech Market Research – MarTech Barriers Go to market resources available @ www.fourquadrant.comSource: WARC
  5. 5. Go to market resources available @ www.fourquadrant.com MarTech Market Research – Internal & Data Skills Source: WARC
  6. 6. Go to market resources available @ www.fourquadrant.com MarTech Market Research – MarTech Skills Source: WARC
  7. 7. MarTech Market Research – MarTech Takeaways Go to market resources available @ www.fourquadrant.comSource: WARC
  8. 8. Read the full post, B2B Digital Business Transformation @ /b2b-digital- business-transformation/ Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go- to-market-planning-templates/marketing-automation-buyers-checklist/ Go to Market Resources @ fourquadrant.com Go to Market Charts for Sales @ fourquadrant.com/go-to-market-charts- marketing/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing

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