MarTech Market Research Read about MarTech Spending at fourquadrant.com/marketing-technology-research-findings/ - Brands are spending 16% of their marketing budgets on marketing technology - The MarTech market could be worth more than $34B - Brands expect MarTech budgets to rise by 10% over the next 12 months - 50% of brands don’t have all the MarTech tools they need Included in this deck: - MarTech Spend - Plans for MarTech - Barriers to Implementing MarTech - Internal MarTech Skills - Data Skills for MarTech - MarTech Takeaways Digital marketing ad spend has increased from $88M to $157M which is 31% of total global ad spend Brands are spending an average of 16% of their marketing budgets on marketing technology; 7% in-house and 9% outsourced. MarTech spend is currently being focused on email marketing, with 85% of brands currently using a tool for email, and almost 75% using a tool for social media marketing. Outsourced MarTech spending is primarily focused on analytics, measurement and insights READ THE FULL POST OF DIGITAL TRANSFORMATION https://www.fourquadrant.com/b2b-digital-business-transformation/ IT SPENDING RESEARCH https://www.fourquadrant.com/go-to-market-it-spending-research/ FREE GTM TEMPLATES https://www.fourquadrant.com/free-marketing-templates/ GTM PROCESSES https://www.fourquadrant.com/go-to-market-planning-templates/ GTM RESOURCES https://www.fourquadrant.com/marketing-resource-blog/

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MarTech Market Research
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MarTech Market Research – MarTech Spend
Source: WARC

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MarTech Market Research – MarTech Plans
Source: WARC

4. MarTech Market Research – MarTech Barriers
Go to market resources available @ www.fourquadrant.comSource: WARC

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MarTech Market Research – Internal & Data Skills
Source: WARC

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MarTech Market Research – MarTech Skills
Source: WARC

7. MarTech Market Research – MarTech Takeaways
Go to market resources available @ www.fourquadrant.comSource: WARC

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business-transformation/
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