MarketSens GRaSS Data & Analytics

1. September-December
2013
ATTITUDES TO CHARITY
(GRaSS-1)

2. 2
SAMPLE AND DATA COLLECTION METHOD
Total number of respondents 1009
Source: MarketSense database
Data collection period: September-December 2013
The sample is weighted on age and gender for representation of Moscow
population 18-45 years old

3. 3
QUESTIONS
1a. WHICH OF THE LISTED BELOW ACTIVITIES YOU CONSIDER AS DONATION OF MONEY TO
CHARITY?
1. Almsgiving to beggars at the street
2. Free material aid to relatives and close people
3. Buying unnecessary for me stuff from those who need help
4. Transferring money to accounts of real people and organizations that need help
5. Buying items at charity auctions, fairs
6. Giving money to improvement of communal territories, house interiors, children’s playgrounds in your
neighborhood
7. Gratuity to waiter, hairdresser, etc.
8. Donating money to special charity boxes in supermarkets, shopping malls and other public places
9. Purchase of goods , announcing that part of profit comes to charity
10. Purchase of tickets to charity concerts, exhibitions, etc.
11. Sending paid SMS from personal phone on behalf of charity actions
12. Donating to church
13. Transferring money to charity foundations and charity organizations
1b. AND WHICH OF THESE ACTIVITIES YOU EVER PERSONALY PERFORMED?
2. IN YOUR OPINION, IF SOMEONE IS A TRUE CHARITY-MAKER, WHICH PART OF INCOME HE/SHE
SHOULD REGULARLY DONATE?

4. 4
CHARITY ATTITUDES AND BEHAVIOR: ALL SAMPLE
84
82
75
73
70
70
66
60
46
42
38
29
14
27
19
31
55
49
28
45
37
24
55
50
18
39
Transferring money to accounts of real people and
organizations that need help
Transferring money to charity foundations and charity
organizations
Purchase of tickets to charity concerts, exhibitions, etc
Donating to church
Purchase of goods , announcing that part of profit comes
to charity
Buying items at charity auctions, fairs
Donating money to special charity boxes in
supermarkets, shopping malls and other public places
Sending paid SMS from personal phone on behalf of
charity actions
Giving money to improvement of communal territories,
house interiors, children’s playgrounds in your…
Free material aid to relatives and close people
Almsgiving to beggars at the street
Buying unnecessary for me stuff from those who need
help
Gratuity to waiter, hairdresser, etc
I consider it charity
I’ve done it myself

5. 5
CORRELATION BETWEEN ATTITUDES AND BEHAVIOR: WHOLE SAMPLE
50
45
41
35
33
31
29
26
26
19
18
14
11
22
25
25
25
5
10
45
58
44
64
28
15
3
4
4
3
2
18
23
1
1
2
0
6
4
29
23
26
31
37
45
35
24
15
28
17
49
67
58
Donating to church
Purchase of goods , announcing that part of profit comes to charity
Donating money to special charity boxes in supermarkets,
shopping malls and other public places
Sending paid SMS from personal phone on behalf of charity
actions
Almsgiving to beggars at the street
Free material aid to relatives and close people
Purchase of tickets to charity concerts, exhibitions, etc
Transferring money to accounts of real people and organizations
that need help
Buying items at charity auctions, fairs
Transferring money to charity foundations and charity
organizations
Giving money to improvement of communal territories, house
interiors, children’s playgrounds in your neighborhood
Buying unnecessary for me stuff from those who need help
Gratuity to waiter, hairdresser, etc
Consider it charity/Have done it myself Consider it charity /Have not done it
Do not consider it charity /Have done it myself Do not consider it charity/Have not done it

6. 6
CHARITY BEHAVIOR DEPENDING ON AGE
49
51
56
49
51
47
35
26
27
24
17
17
18
51
56
46
50
48
39
34
29
29
28
25
18
19
62
56
48
48
37
33
41
36
28
30
28
21
17
Donating to church
Free material aid to relatives and close people
Almsgiving to beggars at the street
Purchase of goods , announcing that part of profit comes to
charity
Donating money to special charity boxes in supermarkets,
shopping malls and other public places
Gratuity to waiter, hairdresser, etc
Sending paid SMS from personal phone on behalf of charity
actions
Purchase of tickets to charity concerts, exhibitions, etc
Buying items at charity auctions, fairs
Transferring money to accounts of real people and
organizations that need help
Giving money to improvement of communal territories,
house interiors, children’s playgrounds in your neighborhood
Transferring money to charity foundations and charity
organizations
Buying unnecessary for me stuff from those who need help
18-30
31-40
Older than 40

7. 7
51
52
48
42
39
38
29
29
22
25
26
16
15
58
57
53
56
50
41
45
32
33
30
22
21
21
Donating to church
Free material aid to relatives and close people
Almsgiving to beggars at the street
Purchase of goods , announcing that part of profit comes to
charity
Donating money to special charity boxes in supermarkets,
shopping malls and other public places
Gratuity to waiter, hairdresser, etc
Sending paid SMS from personal phone on behalf of charity
actions
Purchase of tickets to charity concerts, exhibitions, etc
Buying items at charity auctions, fairs
Transferring money to accounts of real people and
organizations that need help
Giving money to improvement of communal territories,
house interiors, children’s playgrounds in your…
Transferring money to charity foundations and charity
organizations
Buying unnecessary for me stuff from those who need help
Men
Women
CHARITY BEHAVIOR DEPENDING ON GENDER

8. 8
56
53
46
47
46
41
42
24
29
25
22
15
18
56
52
59
51
47
37
39
36
26
26
22
20
16
47
54
54
45
33
46
27
31
24
22
27
16
23
Donating to church
Free material aid to relatives and close people
Almsgiving to beggars at the street
Purchase of goods , announcing that part of profit comes to
charity
Donating money to special charity boxes in supermarkets,
shopping malls and other public places
Gratuity to waiter, hairdresser, etc
Sending paid SMS from personal phone on behalf of
charity actions
Purchase of tickets to charity concerts, exhibitions, etc
Buying items at charity auctions, fairs
Transferring money to accounts of real people and
organizations that need help
Giving money to improvement of communal territories,
house interiors, children’s playgrounds in your…
Transferring money to charity foundations and charity
organizations
Buying unnecessary for me stuff from those who need help
Up to 30 000
30 001 - 45 000
More 45 000
CHARITY BEHAVIOR DEPENDING ON INCOME (RUR)

9. 9
IF SOMEONE IS A TRUE CHARITY-MAKER, WHICH PART OF INCOME HE/SHE
SHOULD REGULARLY DONATE?
12
24
38
23
4
14
18
41
24
4
11
24
42
20
3
9
20
27
34
11
0
5
10
15
20
25
30
35
40
45
1-3% 4-9% 10% 11-30% 40% +
All
Up to 30 000
30 001 - 45 000
More 45 000

10. 10
SOCIO DEMOGRAPHIC STRUCTURE OF THE SAMPLE
GENDER
Men
48%
Women
52%
AGE
31-40
34%
18-30
38%
Older than 40
28%
PER CAPITA MONTHLY
INCOME
Up to 30 000
25%
NA
38%
30 001 - 45 000
25%
More 45 000
12%