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THE FUTURE OF RETAIL,
FMCG & PACKAGING IN THE
DIGITAL ERA
What	will	be	the	impacts	on	the	value	chain?
1
Dow	Packaging	and...
A JOURNEY INTO THE FUTURE
FROM A
CONSUMER
POINT OF
VIEW
Let	me	introduce	
you	Marta	from	
the	Future. A	“Consumer	of	the	Future”	(Marta,	right)	+	me...
MECHANICAL GRAPHIC NATIVE (?)
My	parents Me Marta
+	informative	/	+	ubiquitous	/	+	accessible
We	are	building	a	new	kind	o...
The	shopper	hierarchy	enables	different	scenarios
HOW MARTA WILL BE SHOPPING?
Stuff	She	needs	buying
Stuff	She	wants	
buying...
NOT “IF” BUT “HOW”
THE
SMILING
CURVE :)
Measuring	value	
capture	in	a	digital	
driven	industry
A	handy	tool	to	predict	how	our	industry	will	evolve	once	digital	kick-in
LET’S PUT IT AT WORK
Source:	Stratechery,	2017;	...
WHAT’S
GOING ON
FOR RETAIL
Global
competition
Local
competition
BRANDS
B&M
RETAILERS
DIGITAL
RETAILERS
Digital	Retailers	t...
Rethink	omni-channel	in	a	broader	sense:	new,	nimbler,	more	customer	
oriented	shopping	interfaces	and,	at	the	same	time,	...
The	So	called	DNVB	create	a	new	kind	of	entity	that	is	both	a	product,	a	
brand	and	a	retailer.	They	integrate	end-to-end	...
WHAT ABOUT PACKAGING?
IS IT TIME
FOR AN
UPDATE?
Based	on	a	
true	story.
Source:	Instagram,	2016.
🤔
RETHINK
PACK FROM
SCRATCH
SEIZE THE
OPPORTUNITY
Everything	is	changing,	but	CPG	are	still	designed,	
manufactured	and	transported	the	same	way.			
T...
The Future of Retail, FMCG & Packaging in the Digital Era
The Future of Retail, FMCG & Packaging in the Digital Era
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The Future of Retail, FMCG & Packaging in the Digital Era

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Stefano Daelli, Head of Strategy & Foresight, ospite al Dow Packaging and Specialty Plastics Southern European Growth Summit racconta come le tecnologie digitali hanno creato una nuova interfaccia per le persone con cui interagire con il mondo intorno a loro.

E le aziende che stanno sfruttando questa opportunità creando shopping experience impensabili fino a qualche anno sono pronte a sconvolgere la value chain del Retail e del FMCG come già successo ad altri settori prima di loro. E anche il settore del packaging - ad oggi margini di questa rivoluzione - si deve preparare per navigare in queste nuove acque.

Published in: Business
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The Future of Retail, FMCG & Packaging in the Digital Era

  1. 1. THE FUTURE OF RETAIL, FMCG & PACKAGING IN THE DIGITAL ERA What will be the impacts on the value chain? 1 Dow Packaging and Specialty Plastics Southern European Growth Summit Venice, 26th September 2017
  2. 2. A JOURNEY INTO THE FUTURE
  3. 3. FROM A CONSUMER POINT OF VIEW Let me introduce you Marta from the Future. A “Consumer of the Future” (Marta, right) + me (left) jamming together, 2014.
  4. 4. MECHANICAL GRAPHIC NATIVE (?) My parents Me Marta + informative / + ubiquitous / + accessible We are building a new kind of “User Interface” of the world DIGITAL LANSCAPE 2030
  5. 5. The shopper hierarchy enables different scenarios HOW MARTA WILL BE SHOPPING? Stuff She needs buying Stuff She wants buying Stuff She enjoys buying SHOPPING MATTER EXPERT She loves when products/services know so well that that learn and optimise her lifestyle. FitGenie UBER SHOPPER When she needs something, there’s no 2 business days delivery. No out-of- stock. Just here and now. Instacart ZERO EXPERIENCE For 99% of the products on her shopping list the exact amount of experience She wants is zero. Amazon Dash Replenishment Service
  6. 6. NOT “IF” BUT “HOW”
  7. 7. THE SMILING CURVE :) Measuring value capture in a digital driven industry
  8. 8. A handy tool to predict how our industry will evolve once digital kick-in LET’S PUT IT AT WORK Source: Stratechery, 2017; Ben Evans, 2017. CONSUMER ELECTRONICS PUBLISHING, MEDIA AUTOMOTIVE
  9. 9. WHAT’S GOING ON FOR RETAIL Global competition Local competition BRANDS B&M RETAILERS DIGITAL RETAILERS Digital Retailers take all, the pie B&M struggle, Brands are marginalized.
  10. 10. Rethink omni-channel in a broader sense: new, nimbler, more customer oriented shopping interfaces and, at the same time, to leverage on capillarity and scale of their physical and logistic backcourt. BRICK & BITS: CORE ASSETS + DIGITAL NATIVE APPROACH
  11. 11. The So called DNVB create a new kind of entity that is both a product, a brand and a retailer. They integrate end-to-end the entire value chain and focus on the customer experience, enabling new business models. JUMP THE DITCH AND GO DIRECT-TO-THE-CONSUMER
  12. 12. WHAT ABOUT PACKAGING?
  13. 13. IS IT TIME FOR AN UPDATE? Based on a true story. Source: Instagram, 2016. 🤔 RETHINK PACK FROM SCRATCH
  14. 14. SEIZE THE OPPORTUNITY Everything is changing, but CPG are still designed, manufactured and transported the same way. There is a huge opportunity for those who have the will to rethink it from scratch.

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