Spanning over 153 pages this report provides the current size of the marketing and advertising budgets of global construction industry suppliers and data on how spending by global construction industry suppliers will change, providing an insight into global marketing behavior. For more information visit: http://www.marketresearchreports.com/timetric/global-construction-industry-survey-2013%E2%80%932014-market-trends-marketing-spend-and-sales

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Category : Industry & Manufacturing
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Introduction to Report
 Launch Date: June 17, 2013
 Number of Pages: 153
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 2,000
Price For Site License: USD 4,000
Price For Global User License: USD 6,000
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
This report provides the current size of
the marketing and advertising budgets of
global construction industry suppliers
and data on how spending by global
construction industry suppliers will
change, providing an insight into global
marketing behavior. In addition, the report
identifies future growth of global
construction industry buyers and
suppliers and M&A activity.

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Research Findings
According to the survey, 56%, 55% and 45% of
respective respondents identified „cost containment‟,
„market uncertainty‟ and „retention or recruitment of
skilled staff‟ as pressing business concerns.
Industry survey revealed that the average marketing budgets
of both construction equipment and material, and other
construction industry suppliers, are expected to increase by
7% in 2013.
A total of 65% of respondents from construction equipment
and materials suppliers consider the need to „focus sales
efforts on generating new business‟ as a marketing activity
they plan to adopt.

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Scope
Revenue growth projections
Capital expenditure of construction
industry contractors, developers and
suppliers
Leading business concerns and the
subsequent efforts to negate them
Marketing budgets of construction
industry supplier companies
Future investment in media channels
Key marketing aims for 2013–2014
Critical success factors for choosing a
marketing agency

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Reasons To Buy
Projects trends related to global construction
industry respondent revenue growth expectations
and top priorities in the next 12 months
Outlines the change in capital expenditure of
buyer and supplier companies in 2013
Identifies the most important ways that suppliers
can help buyers in the current business climate
Analyses the average size of global construction
industry annual marketing budgets for supplier
respondents
Identifies the key marketing aims of organizations
and which sales strategies companies will be
adopting to deal with market conditions in 2013–
2014

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Topics Covered in Report
1. Global Construction Industry Dynamics
2. Global Construction Industry Market Growth
Outlook
3. Threats and Opportunities for the Global
Construction Industry
4. Global Construction Industry - Supplier
Marketing Spend Activity
5. Marketing and Sales Behaviors and Strategies
in 2013–2014
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Company Coverage (Partial List)
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How To Buy This Report?
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http://www.marketresearchreports.com/timetric/global-
construction-industry-survey-2013%E2%80%932014-
market-trends-marketing-spend-and-sales
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